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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

The Only 4 Things Your Facebook Ads Need

Posted by Rennee Trinidad on 11/18/16 9:52 AM

Photo by Bablu bit

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Topics: Social Media, Facebook, Social Media Marketing

5 Crucial Steps to Plan Your Next Promotional Campaign

Posted by Josh Johnson on 11/14/16 8:58 AM

Promotional campaigns are similar to a game of chess. Chess is a game that takes a great amount of discipline and commitment; to learn the skills needed to outplay your opponent. So it is with successful promotional campaigns. It’s a game of you vs. consumers. How can you get them to take your bait and do exactly what you hoped they’d do? Just like a well-played chess match, you need a well thought out strategic plan to acquire new customers.

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Topics: Tips From Right Idea, Automotive Marketing, Integrated Marketing

Repeat It, Believe It: Ad Frequency and Consistency Are Important

Posted by Dan Rutledge on 11/4/16 8:05 AM

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.


Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

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Topics: Tips From Right Idea, Research, Integrated Marketing

Why Dealerships Are Losing 20% of their Customers

Posted by Clark Rutledge on 11/1/16 7:00 AM

At any given moment, there are hundreds of things going on at your dealership. Paperwork, sales, test drives, phone calls, meetings, the list goes on. It’s easy to look around and see all these things happening around you. But, what about all the things that are happening that you can’t see? Namely, the customers contacting you through your website — those ever-present internet leads.

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Topics: Internet Sales, Automotive, Automotive Strategy, Retail Automotive

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.


But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Automotive, Search Engines, Reputation Management, Online Presence, Review Generation, SEO

4 Simple Ways to Improve Search Rank with Great Content

Posted by Emily Wessling on 10/13/16 12:30 PM

If there’s one thing every business wants, it’s to be the first company listed on Google, Bing, Yahoo!, and other search engines when a consumer is searching with a key industry search term. One of the easiest ways to boost your search rank is by creating great, shareable content. Improved search rank boosts your SEO and increases relevancy within social media searches, such as Facebook.

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Topics: Social Media, Search Engines, SEO

Automotive Series: 4 Ways to Hold Your Vendors Accountable

Posted by Clark Rutledge on 10/7/16 11:09 AM

Smooooooth like butter is how you’d like your dealership to run —  no hurdles, no setbacks, nothing. BUT we all know that’s not how it works out. The best thing you can do is to ensure everything in your power is working like a well-oiled machine. One of the parts of your machine is your vendors. Depending on many factors of your dealership: size, location, specialties, market, etc., your number of vendors many vary. No matter how many vendors your dealership works with, accountability is key.

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Topics: Automotive Strategy, Automotive Marketing

Use Paid Search to Complement Traditional Advertising

Posted by Eric Ruesch on 9/29/16 4:24 PM

What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.

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Topics: Digital Marketing, Paid Search, Integrated Marketing

7 Guidelines For Revenue Driving Emails

Posted by Amanda Logan on 9/22/16 9:04 AM

98.4% of consumers check their email at least once a day and 59.4% check it at least four times a day — consumers’ email inbox is one of the best places for your business to be.

Landing in the inbox with a message to tell is the start, how you write it will determine your success. An unbelievable sale offer could be buried under ineffective, long-winded, worthless words; don’t let this happen to you.

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Topics: Email Marketing, Mobile Marketing

Automotive Series: 4 Must-Have Metrics to Evaluate Your Sales Process

Posted by Clark Rutledge on 9/8/16 5:40 PM

The pros will tell you, it’s all about the follow-through — baseball, golf, selling vehicles; whatever it may be. Your game is only as good as your follow-through. And in order to have a solid follow-through, there must be procedures in place to measure and find areas of improvement before and during the follow through. The evaluation aspect is simple: assess the outcome, e.g., did a vehicle get sold. But to assess the outcome is where it gets complicated, you must dig through the different metrics and ratios to determine where your dealership can grow.

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Topics: Automotive Strategy, Automotive Marketing