--- title: Blog | Right Idea Media & Creative | Emily Wessling description: At Right Idea Media & Creative, we work everyday to be an invaluable resource by providing uniques ideas to everyday challenges that work. ---  [![Right Idea Media and Creative Logo](https://info.rightideacreative.com/hs-fs/hubfs/rimc_logo_2017_vertical_no_bulb_white.png?width=120&height=90&name=rimc_logo_2017_vertical_no_bulb_white.png)](http://rightideacreative.com) - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Contact](http://www.rightideacreative.com/contact/) # Bright Ideas The pursuit of knowledge is a noble quest. Start your journey here. ## Emily Wessling ### Recent Posts ## [Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews](https://info.rightideacreative.com/mo-money-mo-reviews-increase-sales-through-positive-reviews) Posted by [Emily Wessling](https://info.rightideacreative.com/author/emily-wessling) on 10/20/16 11:30 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Increase_Sales_Through_Positive_Reviews_761x315.jpg)](https://info.rightideacreative.com/mo-money-mo-reviews-increase-sales-through-positive-reviews) Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are[influenced by online reviews](http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756).   *But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.* [Read More](https://info.rightideacreative.com/mo-money-mo-reviews-increase-sales-through-positive-reviews) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/mo-money-mo-reviews-increase-sales-through-positive-reviews#comments-listing) Topics: [Automotive](https://info.rightideacreative.com/topic/automotive), [Search Engines](https://info.rightideacreative.com/topic/search-engines), [Reputation Management](https://info.rightideacreative.com/topic/reputation-management), [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Review Generation](https://info.rightideacreative.com/topic/review-generation), [SEO](https://info.rightideacreative.com/topic/seo) ## [4 Simple Ways to Improve Search Rank with Great Content](https://info.rightideacreative.com/4-simple-ways-to-improve-search-rank-with-great-content) Posted by [Emily Wessling](https://info.rightideacreative.com/author/emily-wessling) on 10/13/16 12:30 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/WaystoImproveSearchRankSocial_761x315.jpg)](https://info.rightideacreative.com/4-simple-ways-to-improve-search-rank-with-great-content) If there’s one thing every business wants, it’s to be the first company listed on Google, Bing, Yahoo!, and other search engines when a consumer is searching with a key industry search term. One of the easiest ways to boost your search rank is by creating great, shareable content. Improved search rank boosts your SEO and increases relevancy within social media searches, such as Facebook. [Read More](https://info.rightideacreative.com/4-simple-ways-to-improve-search-rank-with-great-content) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/4-simple-ways-to-improve-search-rank-with-great-content#comments-listing) Topics: [Social Media](https://info.rightideacreative.com/topic/social-media), [Search Engines](https://info.rightideacreative.com/topic/search-engines), [SEO](https://info.rightideacreative.com/topic/seo) ## [The Growing Importance of Online Reviews](https://info.rightideacreative.com/the-growing-importance-of-online-reviews) Posted by [Emily Wessling](https://info.rightideacreative.com/author/emily-wessling) on 4/18/16 8:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/reviews_importance_761x315.jpg)](https://info.rightideacreative.com/the-growing-importance-of-online-reviews) As an up and coming business, you have a lot of things on your plate, right? You’re in a stage of growth, new employees are coming on board, and you’ve got a pretty strong name in the local community but you’d like to take on a bigger market. You’re doing everything the 24 hour day will allow minus time for sleep, usually. So what about those online reviews you don’t have time to worry about? Who actually reads those anyway? Unfortunately, a lot of consumers read those reviews and they can greatly affect your business. [Read More](https://info.rightideacreative.com/the-growing-importance-of-online-reviews) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-growing-importance-of-online-reviews#comments-listing) Topics: [Social Media](https://info.rightideacreative.com/topic/social-media), [Reputation Management](https://info.rightideacreative.com/topic/reputation-management), [Facebook](https://info.rightideacreative.com/topic/facebook), [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Review Generation](https://info.rightideacreative.com/topic/review-generation) ## [The Search for Love... Google Search That Is](https://info.rightideacreative.com/the-search-for-love-google-search-that-is) Posted by [Emily Wessling](https://info.rightideacreative.com/author/emily-wessling) on 2/8/16 8:30 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/blog_vdaysearch_700x200_v1.jpg)](https://info.rightideacreative.com/the-search-for-love-google-search-that-is) Love is one of the most powerful feelings we’ll ever experience. Once you’ve got your rose-colored glasses on, everything seems just a little bit brighter. And when it comes to showing love, there’s nothing like Valentine’s Day. It’s the ultimate day to show off your love. But many show their love on other days of the year, too…hopefully! Google [demonstrates](https://think.storage.googleapis.com/docs/love-valentines-day-infographic_infographics.pdf) that anything from what to talk about on a first date all the way to wedding inquiries, there is a constant want to know of the best possible option(s). [Read More](https://info.rightideacreative.com/the-search-for-love-google-search-that-is) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-search-for-love-google-search-that-is#comments-listing) Topics: [Search Engines](https://info.rightideacreative.com/topic/search-engines), [Trending](https://info.rightideacreative.com/topic/trending) ## [The Top 5 Advantages of Email Marketing](https://info.rightideacreative.com/the-top-5-advantages-of-email-marketing) Posted by [Emily Wessling](https://info.rightideacreative.com/author/emily-wessling) on 12/31/15 2:39 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/email_launch_blog.jpg)](https://info.rightideacreative.com/the-top-5-advantages-of-email-marketing) The bottom line of any business is to be profitable. A key ingredient to making money is attracting and retaining customers. Gone are the days that physical mailings, commercials, and newspaper ads are the most reliable sources of bringing new customers to your business. All are viable options, but the attention grabbing techniques must be adapted to the modern day consumer. Consumers that are focused on technology, social media, and constant movement. [Read More](https://info.rightideacreative.com/the-top-5-advantages-of-email-marketing) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-top-5-advantages-of-email-marketing#comments-listing) Topics: [Tips From Right Idea](https://info.rightideacreative.com/topic/tips-from-right-idea), [Internet Sales](https://info.rightideacreative.com/topic/internet-sales), [Automotive](https://info.rightideacreative.com/topic/automotive), [Email Marketing](https://info.rightideacreative.com/topic/email-marketing) [All posts](https://info.rightideacreative.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Automotive (16)](https://info.rightideacreative.com/topic/automotive) - [Digital Marketing (15)](https://info.rightideacreative.com/topic/digital-marketing) - [Online Presence (15)](https://info.rightideacreative.com/topic/online-presence) - [Social Media (15)](https://info.rightideacreative.com/topic/social-media) - [Automotive Strategy (11)](https://info.rightideacreative.com/topic/automotive-strategy) - 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