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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Dan Rutledge

The reason for Dan’s successful 30+ year career in the advertising industry can be summed up in one sentence: He achieves his success by helping others gain success first. After 20 years working in sales and management at radio and television stations in and around Omaha, NE., Dan started Rutledge Integrated Marketing in 1999 in the back room of a used car dealership owned by one of his first clients. Today, Dan relaxes by playing golf, riding his bicycle and spending time on his acreage in rural Iowa with his wife of 33 years. Dan's business philosophy can be summed up in 3 words: ideas, service, and value. If you are looking for new ideas, better service and more value from your ad agency - call him anytime.

Recent Posts

Repeat It, Believe It: Ad Frequency and Consistency Are Important

Posted by Dan Rutledge on 11/4/16 8:05 AM

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.


Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

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Topics: Tips From Right Idea, Research, Integrated Marketing

Ford and Amazon Are Teaming Up

Posted by Dan Rutledge on 2/18/16 4:12 PM

Months prior to the CES, it was rumored that Google and Ford would be teaming up to lead the automotive industry into a time of autonomous vehicles. However, the rumored partnership turned out to be untrue.

This year at the 2016 Consumer Electronics Show (CES) in Las Vegas, Ford and Amazon announced they are working together to connect the home and the vehicle. The two big name companies aim to create a communication link that allows consumers to speak with their smart homes from their vehicles and vice versa. These companies are coming together because they saw the need of consumers increasingly desiring to stay connected to homes while on the move.

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Topics: Automotive, Trending

5 Tips to Engage with Football Fans Through YouTube

Posted by Dan Rutledge on 2/2/16 8:00 AM

It’s that time of year again. The time when football has taken over the lives of many households. Team colors are worn at every chance possible, friendly trash talk is overheard at the grocery store, bandwagon fans have lost their voices too, and marketers are doing everything they can to connect their product/service to the realm of football and Super Bowl madness. This is crunch time. Over the past couple of years, excitement for the Super Bowl has been on a steady rise. The ‘day of’ excitement is a thing of the past. It has now expanded into a season of build-up with an intense final month starting at the beginning of January. This is an opportunity too great to pass up, and with these helpful tips your business can make the best out of the big game!

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Topics: Digital Marketing, Tips From Right Idea, Automotive, Social Media, YouTube, Streaming Ads, TV Production

Extend your Reach by integrating video advertising on YouTube

Posted by Dan Rutledge on 1/25/16 2:02 PM

Google recently published an article demonstrating the capabilities YouTube has to extend the reach and engagement of video advertising. Today, the means to advertise your product are in a time of change. The use of computers, laptops, and mobile devices is on the rise. Less consumers are viewing television in the traditional way: on the television, in the living room, waiting patiently through the commercials. Viewers are now streaming their favorite shows, while on the move, and skipping commercials that are not relevant.

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Topics: Digital Marketing, Automotive, Social Media, YouTube, Streaming Ads

7 Steps to Key Mailer Success

Posted by Dan Rutledge on 10/24/13 9:27 AM

The Key Mailer has long been a staple of car dealer promotions, but oftentimes it gets a bum rap - “lots of phone calls and showroom traffic, but no buyers.”  However, with just a little preparation and proper execution, a key mailer can provide an infusion of energy into your staff, and a quick boost to your numbers.

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