Bright Ideas

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.

Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

Months prior to the CES, it was rumored that Google and Ford would be teaming up to lead the automotive industry into a time of autonomous vehicles. However, the rumored partnership turned out to be untrue.

This year at the 2016 Consumer Electronics Show (CES) in Las Vegas, Ford and Amazon announced they are working together to connect the home and the vehicle. The two big name companies aim to create a communication link that allows consumers to speak with their smart homes from their vehicles and vice versa. These companies are coming together because they saw the need of consumers increasingly desiring to stay connected to homes while on the move.

It’s that time of year again. The time when football has taken over the lives of many households. Team colors are worn at every chance possible, friendly trash talk is overheard at the grocery store, bandwagon fans have lost their voices too, and marketers are doing everything they can to connect their product/service to the realm of football and Super Bowl madness. This is crunch time. Over the past couple of years, excitement for the Super Bowl has been on a steady rise. The ‘day of’ excitement is a thing of the past. It has now expanded into a season of build-up with an intense final month starting at the beginning of January. This is an opportunity too great to pass up, and with these helpful tips your business can make the best out of the big game!

Google recently published an article demonstrating the capabilities YouTube has to extend the reach and engagement of video advertising. Today, the means to advertise your product are in a time of change. The use of computers, laptops, and mobile devices is on the rise. Less consumers are viewing television in the traditional way: on the television, in the living room, waiting patiently through the commercials. Viewers are now streaming their favorite shows, while on the move, and skipping commercials that are not relevant.

The Key Mailer has long been a staple of car dealer promotions, but oftentimes it gets a bum rap - “lots of phone calls and showroom traffic, but no buyers.”  However, with just a little preparation and proper execution, a key mailer can provide an infusion of energy into your staff, and a quick boost to your numbers.