Bright Ideas

Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.

Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.

Imagine customers are in your competitor’s showroom looking at a vehicle and hop on their smartphone to check a few more price points. They get on their phone and see a deal from your dealership with a similar vehicle at a lower price point. Next thing you know, those same customers have walked through the door of your showroom wanting that great deal.

A geofence creates that exact opportunity for your dealership. Let’s take a look at what geofencing is and how to use it.

Selling vehicles is a tough job, you hear one yes after multiple no’s. Or a couple you thought was interested in a car was only window shopping. Each day takes thick skin and the desire to strive for that yes; you know this, your salespeople know this. However, occasionally your team just can’t seem to bounce back from that no. It’s been a tough week on sales and it’s affecting most of your sales team. You’ve hit a slump at the dealership — they are underperforming and you need to turn that around ASAP. Whether it’s low morale, high turnover, or they’re in need of a refocus on motivation, something needs to change.

If your sales department is experiencing some issues, here are four tips to fix those problems.

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

I think we can all agree that if online reviews had a reputation, they would be the know-it-alls. They have good information, but it should all be taken with a grain of salt.

“If you can’t measure it, you can’t improve it,” Peter Drucker. These are words to live by when dealing with an automotive media budget and marketing plan because evaluation is one of the most important aspects of advertising.

Your media budget includes, among other things, the funds allocated to print, broadcasting, digital, and other forms of advertising for a dealership — known as the marketing plan. Without the marketing plan, many dealerships would be out of business. A dealership with a large chunk of media budget to work with and no marketing plan could see the same fate as dealerships without a marketing plan all together — no business.

The process is simple: determine a marketing plan, evaluate that marketing plan, and make changes where needed, repeat constantly.

Most people don’t include going to a car dealership in their idea of a perfect Saturday afternoon. It may be because the local dealerships are making mistakes in critical areas of the sale. Every dealership has their own way of doing things, but the foundation of skills are the same across the board. Your dealership might be making some of these mistakes when it comes to sales; below are five of the most common mistakes. Check them out then be sure your dealership sales department isn’t making these mistakes, too!

Consumers are constantly online, searching for information, businesses, products, services, etc. So much so, in fact, that 85% of all buying decisions are made online, before a customer even sets foot into a store. Bottom line: if you want to gain new customers, your business should be accurately and consistently listed online.

Social media is quite the game and it’s something that all businesses should be playing. If your social media efforts are currently benched, it’s time to get those muscles stretched and back into the game! The key is to be present with the right information for the right people to see.

“If you can’t measure it, you can’t improve it,” Peter Drucker. These are words to live by when dealing with an automotive media budget and marketing plan because evaluation is one of the most important aspects of advertising.

Your media budget includes, among other things, the funds allocated to print, broadcasting, digital, and other forms of advertising for a dealership — known as the marketing plan. Without the marketing plan, many dealerships would be out of business. A dealership with a large chunk of media budget to work with and no marketing plan could see the same fate as dealerships without a marketing plan all together — no business.