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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Google is Making Major Changes In July. Are You prepared?

Posted by Amanda Logan on 5/8/18 11:11 AM

It goes without saying that more and more people are relying on search engines to inform their purchasing decisions. That means it’s more important than ever that your business shows up close to the beginning of a relevant search.

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Topics: Website Optimization, Search Engines, Google Updates

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.


But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Automotive, Search Engines, Reputation Management, Online Presence, Review Generation, SEO

4 Simple Ways to Improve Search Rank with Great Content

Posted by Emily Wessling on 10/13/16 12:30 PM

If there’s one thing every business wants, it’s to be the first company listed on Google, Bing, Yahoo!, and other search engines when a consumer is searching with a key industry search term. One of the easiest ways to boost your search rank is by creating great, shareable content. Improved search rank boosts your SEO and increases relevancy within social media searches, such as Facebook.

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Topics: Social Media, Search Engines, SEO

6 Essentials of Local Online Business Listings

Posted by Josh Johnson on 8/8/16 4:00 PM

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

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Topics: Social Media, Search Engines, Reputation Management, Online Presence, Local Listings

The Search for Love... Google Search That Is

Posted by Emily Wessling on 2/8/16 8:30 AM

Love is one of the most powerful feelings we’ll ever experience. Once you’ve got your rose-colored glasses on, everything seems just a little bit brighter. And when it comes to showing love, there’s nothing like Valentine’s Day. It’s the ultimate day to show off your love. But many show their love on other days of the year, too…hopefully! Google demonstrates that anything from what to talk about on a first date all the way to wedding inquiries, there is a constant want to know of the best possible option(s).

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Topics: Search Engines, Trending