--- title: Blog | Right Idea Media & Creative | Radio Production description: Radio Production | At Right Idea Media & Creative, we work everyday to be an invaluable resource by providing uniques ideas to everyday challenges that work. ---  [![Right Idea Media and Creative Logo](https://info.rightideacreative.com/hs-fs/hubfs/rimc_logo_2017_vertical_no_bulb_white.png?width=120&height=90&name=rimc_logo_2017_vertical_no_bulb_white.png)](http://rightideacreative.com) - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Contact](http://www.rightideacreative.com/contact/) # Bright Ideas The pursuit of knowledge is a noble quest. Start your journey here. ## [Radio: Reach Without the Expense](https://info.rightideacreative.com/radio-reach-without-the-expense) Posted by [Josh Johnson](https://info.rightideacreative.com/author/josh-johnson) on 3/28/16 10:58 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/radio_reach_expense_761x315.jpg)](https://info.rightideacreative.com/radio-reach-without-the-expense) The air of a car is usually filled with music and advertisements. But do people actually remember what they heard? You’d be surprised. As advertisers, this is a time when reaching the audience through ads is more important than ever; not getting your name out could be the end of your company. One of the most cost effective ways to get your message out is through radio.[Nielsen](http://www.nielsen.com/us/en/insights/news/2015/radios-returns-have-advertisers-across-categories-tuning-in.html) did a study covering various forms of media and advertising and discovered that the reach of radio cannot be beat.[Radio advertisements](http://www.nielsen.com/us/en/insights/news/2015/all-things-considered-comparable-metrics-offer-a-solid-line-of-sight-for-the-industry.html) reach nearly 223 million adults listening weekly; that’s about 93% of all U.S. adults. When that many consumers are reached, messages are spread quickly. 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