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Radio: Reach Without the Expense

Posted by Josh Johnson on 3/28/16 10:58 AM

The air of a car is usually filled with music and advertisements. But do people actually remember what they heard? You’d be surprised. As advertisers, this is a time when reaching the audience through ads is more important than ever; not getting your name out could be the end of your company. One of the most cost effective ways to get your message out is through radio. Nielsen did a study covering various forms of media and advertising and discovered that the reach of radio cannot be beat. Radio advertisements reach nearly 223 million adults listening weekly; that’s about 93% of all U.S. adults. When that many consumers are reached, messages are spread quickly.

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Topics: Radio Production, Radio