--- title: Blog | Right Idea Media & Creative | Digital Marketing description: Digital Marketing | At Right Idea Media & Creative, we work everyday to be an invaluable resource by providing uniques ideas to everyday challenges that work. ---  [![Right Idea Media and Creative Logo](https://info.rightideacreative.com/hs-fs/hubfs/rimc_logo_2017_vertical_no_bulb_white.png?width=120&height=90&name=rimc_logo_2017_vertical_no_bulb_white.png)](http://rightideacreative.com) - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Contact](http://www.rightideacreative.com/contact/) # Bright Ideas The pursuit of knowledge is a noble quest. Start your journey here. ## [6 Do's and Don'ts of Geofencing](https://info.rightideacreative.com/6-dos-and-donts-of-geofencing) Posted by [Clark Rutledge](https://info.rightideacreative.com/author/clark-rutledge) on 6/6/18 8:57 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/6_Dos_and_Donts_of_Geofencing_blog.jpg)](https://info.rightideacreative.com/6-dos-and-donts-of-geofencing) Geofencing is an extremely useful and diverse marketing strategy that can be used to advertise your business in an extraordinary way. Utilizing geofencing correctly can increase awareness and traffic to your business through ads and alerts sent straight to people’s phones. However, if you’ve been using geofencing, and have found that you aren’t receiving the results you hoped for, we have some some tips to help you out. [Read More](https://info.rightideacreative.com/6-dos-and-donts-of-geofencing) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/6-dos-and-donts-of-geofencing#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing) ## [Video Marketing for Business Growth](https://info.rightideacreative.com/video-marketing-for-business-growth-video) Posted by [Josh Johnson](https://info.rightideacreative.com/author/josh-johnson) on 4/18/18 12:26 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/video-marketing-for-business-growth-featimg.png)](https://info.rightideacreative.com/video-marketing-for-business-growth-video)   [Read More](https://info.rightideacreative.com/video-marketing-for-business-growth-video) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/video-marketing-for-business-growth-video#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [YouTube](https://info.rightideacreative.com/topic/youtube), [TV Production](https://info.rightideacreative.com/topic/tv-production), [Video Marketing](https://info.rightideacreative.com/topic/video-marketing), [Videos](https://info.rightideacreative.com/topic/videos) ## [What's the Difference Between CPC and CPM?](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 4/7/18 9:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/difference_between_cpc_cpm_blog.jpg)](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place. [Read More](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [5 Geofencing Best Practices to Start Using Now](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) Posted by [Ben Buresh](https://info.rightideacreative.com/author/ben-buresh) on 3/12/18 1:25 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/5_Geofencing_Tactics_To_Start_Using_Now_blog.jpg)](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries. [Read More](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing) ## [How To Use Voice Search to Keep Your Business Competitive](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) Posted by [Sam Norland](https://info.rightideacreative.com/author/sam-norland) on 2/22/18 4:00 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/How_To_Use_Voice_Search_To_Keep_Your_Business_Competitive_FeatImg.jpg)](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be *the* option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized. [Read More](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Local Listings](https://info.rightideacreative.com/topic/local-listings) ## [Digital Marketing is Changing Consumers' Minds Toward Healthcare](https://info.rightideacreative.com/digital-marketing-is-changing-consumers-minds-toward-healthcare) Posted by [Katie Fourney](https://info.rightideacreative.com/author/katie-fourney) on 12/11/17 9:11 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/digital-marketing-is-changing-consumers-minds-toward-healthcare-featimg.jpg)](https://info.rightideacreative.com/digital-marketing-is-changing-consumers-minds-toward-healthcare) Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches ([Source](https://www.thinkwithgoogle.com/consumer-insights/the-doctors-digital-path-to-treatment/)). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you. [Read More](https://info.rightideacreative.com/digital-marketing-is-changing-consumers-minds-toward-healthcare) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/digital-marketing-is-changing-consumers-minds-toward-healthcare#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Video Marketing](https://info.rightideacreative.com/topic/video-marketing), [Healthcare](https://info.rightideacreative.com/topic/healthcare) ## [Understand How Search Results Affect Your Business](https://info.rightideacreative.com/understand-how-search-results-affect-your-business) Posted by [Ben Buresh](https://info.rightideacreative.com/author/ben-buresh) on 12/4/17 10:02 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/understand-how-search-results-affect-your-business_featimg.jpg)](https://info.rightideacreative.com/understand-how-search-results-affect-your-business) As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why. [Read More](https://info.rightideacreative.com/understand-how-search-results-affect-your-business) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/understand-how-search-results-affect-your-business#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Local Listings](https://info.rightideacreative.com/topic/local-listings), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [SEO](https://info.rightideacreative.com/topic/seo), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [Connect with Local Customers Through Digital Marketing](https://info.rightideacreative.com/connect-with-local-customers-through-digital-marketing) Posted by [Ben Buresh](https://info.rightideacreative.com/author/ben-buresh) on 11/28/17 6:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/connect_with_local_customers_through_digital_marketing_featImg_.jpg)](https://info.rightideacreative.com/connect-with-local-customers-through-digital-marketing) How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing. [Read More](https://info.rightideacreative.com/connect-with-local-customers-through-digital-marketing) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/connect-with-local-customers-through-digital-marketing#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [SEO](https://info.rightideacreative.com/topic/seo), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [Use Paid Search to Complement Traditional Advertising](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 9/29/16 4:24 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Paid_Search_Complements_Traditional_761x315.jpg)](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope. [Read More](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Paid Search](https://info.rightideacreative.com/topic/paid-search), [Integrated Marketing](https://info.rightideacreative.com/topic/integrated-marketing) ## [Automotive Series: What is Geofencing & How to Use It](https://info.rightideacreative.com/automotive-series-what-is-geofencing-and-how-to-use-it) Posted by [Clark Rutledge](https://info.rightideacreative.com/author/clark-rutledge) on 8/18/16 8:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/dealer_geofencing_761x315_v2.jpg)](https://info.rightideacreative.com/automotive-series-what-is-geofencing-and-how-to-use-it) Imagine customers are in your competitor’s showroom looking at a vehicle and hop on their smartphone to check a few more price points. They get on their phone and see a deal from your dealership with a similar vehicle at a lower price point. Next thing you know, those same customers have walked through the door of your showroom wanting that great deal. A geofence creates that exact opportunity for your dealership. Let’s take a look at what geofencing is and how to use it. [Read More](https://info.rightideacreative.com/automotive-series-what-is-geofencing-and-how-to-use-it) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/automotive-series-what-is-geofencing-and-how-to-use-it#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Automotive Strategy](https://info.rightideacreative.com/topic/automotive-strategy), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [Automotive Marketing](https://info.rightideacreative.com/topic/automotive-marketing) [All posts](https://info.rightideacreative.com/all) [Next](https://info.rightideacreative.com/topic/digital-marketing/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Automotive (16)](https://info.rightideacreative.com/topic/automotive) - [Digital Marketing (15)](https://info.rightideacreative.com/topic/digital-marketing) - [Online Presence (15)](https://info.rightideacreative.com/topic/online-presence) - [Social Media (15)](https://info.rightideacreative.com/topic/social-media) - [Automotive Strategy (11)](https://info.rightideacreative.com/topic/automotive-strategy) - [Tips From Right Idea (11)](https://info.rightideacreative.com/topic/tips-from-right-idea) - [Facebook (10)](https://info.rightideacreative.com/topic/facebook) - [Mobile Marketing (10)](https://info.rightideacreative.com/topic/mobile-marketing) - [Automotive Marketing (9)](https://info.rightideacreative.com/topic/automotive-marketing) - [SEO (8)](https://info.rightideacreative.com/topic/seo) - [Search Engine Marketing (8)](https://info.rightideacreative.com/topic/search-engine-marketing) - [YouTube (8)](https://info.rightideacreative.com/topic/youtube) - [Reputation Management (7)](https://info.rightideacreative.com/topic/reputation-management) - [Video Marketing (7)](https://info.rightideacreative.com/topic/video-marketing) - [Local Listings (6)](https://info.rightideacreative.com/topic/local-listings) - [Review Generation (6)](https://info.rightideacreative.com/topic/review-generation) - [Internet Sales (5)](https://info.rightideacreative.com/topic/internet-sales) - [Search Engines (5)](https://info.rightideacreative.com/topic/search-engines) - [Social Media Marketing (5)](https://info.rightideacreative.com/topic/social-media-marketing) - [Trending (5)](https://info.rightideacreative.com/topic/trending) - [Videos (5)](https://info.rightideacreative.com/topic/videos) - [Email Marketing (4)](https://info.rightideacreative.com/topic/email-marketing) - [Integrated Marketing (4)](https://info.rightideacreative.com/topic/integrated-marketing) - [Paid Search (4)](https://info.rightideacreative.com/topic/paid-search) - [Retail Automotive (4)](https://info.rightideacreative.com/topic/retail-automotive) - [Streaming Ads (4)](https://info.rightideacreative.com/topic/streaming-ads) - [TV Production (4)](https://info.rightideacreative.com/topic/tv-production) - [Media (3)](https://info.rightideacreative.com/topic/media) - [Radio (3)](https://info.rightideacreative.com/topic/radio) - [Healthcare (2)](https://info.rightideacreative.com/topic/healthcare) - [Home Service Professionals (2)](https://info.rightideacreative.com/topic/home-service-professionals) - [Research (2)](https://info.rightideacreative.com/topic/research) - [Website Optimization (2)](https://info.rightideacreative.com/topic/website-optimization) - [Direct Mail (1)](https://info.rightideacreative.com/topic/direct-mail) - [Google Updates (1)](https://info.rightideacreative.com/topic/google-updates) - [Higher Education (1)](https://info.rightideacreative.com/topic/higher-education) - [Hispanic Advertising (1)](https://info.rightideacreative.com/topic/hispanic-advertising) - [Media Placement (1)](https://info.rightideacreative.com/topic/media-placement) - [Press Releases (1)](https://info.rightideacreative.com/topic/press-releases) - [Radio Production (1)](https://info.rightideacreative.com/topic/radio-production) - [Television Advertising (1)](https://info.rightideacreative.com/topic/television-advertising) - [Web Design (1)](https://info.rightideacreative.com/topic/web-design) see all ### RIGHT IDEA MEDIA & CREATIVE 1800 West Broadway Street Suite 101 Council Bluffs, Iowa 51501 Phone: [712-366-4292](tel://1-712-366-4292) Fax: 712-366-4293 Email: [contact@rightideacreative.com](mailto:contact@rightideacreative.com?Subject=New%20message) ### Latest News © Copyright - Right Idea Media & Creative - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Resources](http://www.rightideacreative.com/resources/) - [Careers](http://www.rightideacreative.com/careers/) - [Contact](http://www.rightideacreative.com/contact/) - [Facebook](http://www.facebook.com/rightideacreative) - [Twitter](http://twitter.com/rightideaagency/) - [Linkedin](http://www.linkedin.com/company/right-idea-media-creative) - [Gplus](http://plus.google.com/110610228276063692131/about) - [Youtube](http://www.youtube.com/channel/UCBUm36Zqdn_JOpxYtnT48IA) - [Instagram](http://www.instagram.com/rightideacreative/) ![](https://info.rightideacreative.com/topic/googleads.g.doubleclick.net/pagead/viewthroughconversion/880190255/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=257578&fmt=gif)