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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

6 Do's and Don'ts of Geofencing

Posted by Clark Rutledge on 6/6/18 8:57 AM

Geofencing is an extremely useful and diverse marketing strategy that can be used to advertise your business in an extraordinary way. Utilizing geofencing correctly can increase awareness and traffic to your business through ads and alerts sent straight to people’s phones. However, if you’ve been using geofencing, and have found that you aren’t receiving the results you hoped for, we have some some tips to help you out.

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Topics: Digital Marketing, Mobile Marketing

Video Marketing for Business Growth

Posted by Josh Johnson on 4/18/18 12:26 PM


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Topics: Digital Marketing, YouTube, TV Production, Video Marketing, Videos

What's the Difference Between CPC and CPM?

Posted by Eric Ruesch on 4/7/18 9:00 AM

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.

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Topics: Digital Marketing, Search Engine Marketing

5 Geofencing Best Practices to Start Using Now

Posted by Ben Buresh on 3/12/18 1:25 PM

What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries.

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Topics: Digital Marketing, Mobile Marketing

How To Use Voice Search to Keep Your Business Competitive

Posted by Sam Norland on 2/22/18 4:00 PM

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

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Topics: Digital Marketing, Online Presence, Local Listings

Digital Marketing is Changing Consumers' Minds Toward Healthcare

Posted by Katie Fourney on 12/11/17 9:11 AM

Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.

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Topics: Digital Marketing, Video Marketing, Healthcare

Understand How Search Results Affect Your Business

Posted by Ben Buresh on 12/4/17 10:02 AM

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

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Topics: Digital Marketing, Local Listings, Mobile Marketing, SEO, Search Engine Marketing

Connect with Local Customers Through Digital Marketing

Posted by Ben Buresh on 11/28/17 6:00 AM

How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.

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Topics: Digital Marketing, Mobile Marketing, SEO, Search Engine Marketing

Use Paid Search to Complement Traditional Advertising

Posted by Eric Ruesch on 9/29/16 4:24 PM

What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.

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Topics: Digital Marketing, Paid Search, Integrated Marketing

Automotive Series: What is Geofencing & How to Use It

Posted by Clark Rutledge on 8/18/16 8:00 AM

Imagine customers are in your competitor’s showroom looking at a vehicle and hop on their smartphone to check a few more price points. They get on their phone and see a deal from your dealership with a similar vehicle at a lower price point. Next thing you know, those same customers have walked through the door of your showroom wanting that great deal.

A geofence creates that exact opportunity for your dealership. Let’s take a look at what geofencing is and how to use it.

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Topics: Digital Marketing, Automotive Strategy, Mobile Marketing, Automotive Marketing