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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Eric Ruesch

Eric took the long road to Right Idea. After graduating from the University of Iowa, he lived in Spain for two years, where he met his wife and better half. After Spain, he lived in New York City for a year, and finally found his way to graduate school in the Washington DC area, where he received a Master’s in Applied Anthropology. Eric is now putting that training and experience to use for clients, helping them better understand their customers and themselves. When he isn’t managing digital marketing campaigns, conducting research, or furiously taking notes you can usually find him at the cafe with a strong coffee and a good book.

Recent Posts

What's the Difference Between CPC and CPM?

Posted by Eric Ruesch on 4/7/18 9:00 AM

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.

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Topics: Digital Marketing, Search Engine Marketing

How to Use Video to Drive Action

Posted by Eric Ruesch on 3/14/18 4:55 PM

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Topics: YouTube, Video Marketing, Mobile Marketing, Search Engine Marketing

How to Win Over Holiday Shoppers This Season

Posted by Eric Ruesch on 11/21/17 8:00 AM

It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.

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Topics: Mobile Marketing, SEO, Search Engine Marketing

The Season of Mobile Has Arrived

Posted by Eric Ruesch on 11/15/17 8:00 AM

Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money.

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Topics: Trending, Facebook, Mobile Marketing, Social Media Marketing

Use Paid Search to Complement Traditional Advertising

Posted by Eric Ruesch on 9/29/16 4:24 PM

What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.

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Topics: Digital Marketing, Paid Search, Integrated Marketing

7 Key Components to Create Epic Facebook Ads

Posted by Eric Ruesch on 6/11/16 8:00 AM

Facebook has become the platform that everyone is a part of; your potential customers are likely browsing through their newsfeed right now. Everyone from teens, college students, CEOs, and seniors are all a part of Facebook. It has transformed into the ultimate stage for businesses and consumers alike.

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Topics: Social Media, Facebook, Social Media Marketing

2016 Google Partners All-Stars Summit

Posted by Eric Ruesch on 12/4/15 8:30 AM

Right Idea Media and Creative is happy to announce that we are ranked #1 in the country of all participating Partner Agencies in the Google Partners Q4 'Creativity' Challenge.

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Topics: Paid Search

3 Easy Pieces of Custom Content You Can Have on Your Site Today

Posted by Eric Ruesch on 10/1/15 4:34 PM

3 Easy Pieces of Custom Content You Can Have on Your Website Today

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3 Tips to Make Invoicing Easier

Posted by Eric Ruesch on 8/24/15 2:31 PM

As month's end approaches we, along with many other businesses, have invoices on our minds. In this post we present a few tips we’ve learned from our small business clients over the years that can help a small business ensure that their invoices are getting paid on time, or even early.

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Topics: Tips From Right Idea

Does Your Business Have an Effective Website?

Posted by Eric Ruesch on 8/18/15 4:37 PM

Large or small, businesses succeed or fail based on customer impressions. Investing time and effort in your website can ensure a pleasant, profitable digital experience. That's pleasant for your customer; profitable for you! In this blog post you'll find some key things to keep in mind as you build and manage your website.

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Topics: Web Design, Tips From Right Idea