When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.
Topics: Digital Marketing, Search Engine Marketing
Topics: YouTube, Video Marketing, Mobile Marketing, Search Engine Marketing
It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.
Topics: Mobile Marketing, SEO, Search Engine Marketing
Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money.
Topics: Trending, Facebook, Mobile Marketing, Social Media Marketing
What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.
Topics: Digital Marketing, Paid Search, Integrated Marketing
Facebook has become the platform that everyone is a part of; your potential customers are likely browsing through their newsfeed right now. Everyone from teens, college students, CEOs, and seniors are all a part of Facebook. It has transformed into the ultimate stage for businesses and consumers alike.
Topics: Social Media, Facebook, Social Media Marketing
Right Idea Media and Creative is happy to announce that we are ranked #1 in the country of all participating Partner Agencies in the Google Partners Q4 'Creativity' Challenge.
Topics: Paid Search
3 Easy Pieces of Custom Content You Can Have on Your Website Today
As month's end approaches we, along with many other businesses, have invoices on our minds. In this post we present a few tips we’ve learned from our small business clients over the years that can help a small business ensure that their invoices are getting paid on time, or even early.
Topics: Tips From Right Idea
Large or small, businesses succeed or fail based on customer impressions. Investing time and effort in your website can ensure a pleasant, profitable digital experience. That's pleasant for your customer; profitable for you! In this blog post you'll find some key things to keep in mind as you build and manage your website.
Topics: Web Design, Tips From Right Idea