Bright Ideas

A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve.

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback.

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.

But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.

Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

I think we can all agree that if online reviews had a reputation, they would be the know-it-alls. They have good information, but it should all be taken with a grain of salt.