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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Facebook Zero: Major Update That Will Affect Your Business Page

Posted by Rennee Trinidad on 2/7/18 8:46 AM

Though you may have heard by now, Facebook is rolling out some serious changes in regards to what content appears on users’ news feeds in what has been labeled as Facebook Zero. If your business is dependent on social media advertising, it’s important to be aware of what’s changing and how it affects you. Here are the major effects that these changes may have on your business, and what you can do to put your business in the best position to succeed on this new online playing field.

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Topics: Social Media, Facebook

The Season of Mobile Has Arrived

Posted by Eric Ruesch on 11/15/17 8:00 AM

Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money.

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Topics: Trending, Facebook, Mobile Marketing, Social Media Marketing

The Only 4 Things Your Facebook Ads Need

Posted by Rennee Trinidad on 11/18/16 9:52 AM

Photo by Bablu bit

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Topics: Social Media, Facebook, Social Media Marketing

5 Ways to Use Facebook Live for Your Business

Posted by Amanda Logan on 8/30/16 7:00 AM

Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.

Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.

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Topics: Social Media, Facebook, Online Presence, Video Marketing

7 Rules to Managing Online Reviews Effectively

Posted by Josh Johnson on 7/28/16 10:11 AM

I think we can all agree that if online reviews had a reputation, they would be the know-it-alls. They have good information, but it should all be taken with a grain of salt.

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Topics: Social Media, Reputation Management, Facebook, Online Presence

6 Ways to Grow Your Business's Social Media Following

Posted by Amanda Logan on 6/29/16 8:00 AM

Social media is quite the game and it’s something that all businesses should be playing. If your social media efforts are currently benched, it’s time to get those muscles stretched and back into the game! The key is to be present with the right information for the right people to see.

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Topics: Social Media, Reputation Management, Facebook, Online Presence, Social Media Marketing

7 Key Components to Create Epic Facebook Ads

Posted by Eric Ruesch on 6/11/16 8:00 AM

Facebook has become the platform that everyone is a part of; your potential customers are likely browsing through their newsfeed right now. Everyone from teens, college students, CEOs, and seniors are all a part of Facebook. It has transformed into the ultimate stage for businesses and consumers alike.

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Topics: Social Media, Facebook, Social Media Marketing

The Growing Importance of Online Reviews

Posted by Emily Wessling on 4/18/16 8:00 AM

As an up and coming business, you have a lot of things on your plate, right? You’re in a stage of growth, new employees are coming on board, and you’ve got a pretty strong name in the local community but you’d like to take on a bigger market. You’re doing everything the 24 hour day will allow minus time for sleep, usually. So what about those online reviews you don’t have time to worry about? Who actually reads those anyway? Unfortunately, a lot of consumers read those reviews and they can greatly affect your business.

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Topics: Social Media, Reputation Management, Facebook, Online Presence, Review Generation

Facebook Professional Services - How Does Your Business Rank?

Posted by Amanda Logan on 4/8/16 1:41 PM

Does your company have a local business page on Facebook? Does it put your best foot forward for customers to easily find you? If one or both of those answers was “no,” the good news is you have time to update the situation without falling too far behind competitors. Facebook has recently launched Facebook Professional Services, which will allow businesses to be found more easily along with a quick description, ratings, and reviews. Customers can search and find the best rated local companies for all of their business needs.

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Topics: Social Media, Facebook, Online Presence, Review Generation