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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

4 Ways to Prepare Your Health System for Voice Search

Posted by Rennee Trinidad on 3/2/18 1:18 PM

A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve.

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Topics: Healthcare, SEO, Online Presence

Online Reviews: The New Word of Mouth

Posted by Clark Rutledge on 2/19/18 1:37 PM

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

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Topics: Online Presence, Review Generation, Videos, SEO

Understand How Search Results Affect Your Business

Posted by Ben Buresh on 12/4/17 10:02 AM

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

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Topics: Mobile Marketing, SEO, Search Engine Marketing, Digital Marketing, Local Listings

Connect with Local Customers Through Digital Marketing

Posted by Ben Buresh on 11/28/17 6:00 AM

How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.

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Topics: Mobile Marketing, SEO, Search Engine Marketing, Digital Marketing

The Value of Digital Marketing for Home Service Professionals

Posted by Josh Johnson on 11/27/17 6:00 AM

Do you work in the field of home services? You might be aware of how the age of digital marketing is growing, but you may have hesitated on where to go with all of it. We guess that one of your first lines of marketing has been by word of mouth. People tend to hire who they can trust. It’s time to think like your customer.

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Topics: Mobile Marketing, Home Service Professionals, SEO, Search Engine Marketing

How to Win Over Holiday Shoppers This Season

Posted by Eric Ruesch on 11/21/17 8:00 AM

It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.

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Topics: Mobile Marketing, SEO, Search Engine Marketing

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.

 

But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Search Engines, SEO, Reputation Management, Review Generation, Online Presence, Automotive

4 Simple Ways to Improve Search Rank with Great Content

Posted by Emily Wessling on 10/13/16 12:30 PM

If there’s one thing every business wants, it’s to be the first company listed on Google, Bing, Yahoo!, and other search engines when a consumer is searching with a key industry search term. One of the easiest ways to boost your search rank is by creating great, shareable content. Improved search rank boosts your SEO and increases relevancy within social media searches, such as Facebook.

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Topics: Social Media, Search Engines, SEO