Bright Ideas

Geofencing is an extremely useful and diverse marketing strategy that can be used to advertise your business in an extraordinary way. Utilizing geofencing correctly can increase awareness and traffic to your business through ads and alerts sent straight to people’s phones. However, if you’ve been using geofencing, and have found that you aren’t receiving the results you hoped for, we have some some tips to help you out.

What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries.

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.

Do you work in the field of home services? You might be aware of how the age of digital marketing is growing, but you may have hesitated on where to go with all of it. We guess that one of your first lines of marketing has been by word of mouth. People tend to hire who they can trust. It’s time to think like your customer.

It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.

Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money.

98.4% of consumers check their email at least once a day and 59.4% check it at least four times a day — consumers’ email inbox is one of the best places for your business to be.

Landing in the inbox with a message to tell is the start, how you write it will determine your success. An unbelievable sale offer could be buried under ineffective, long-winded, worthless words; don’t let this happen to you.

Imagine customers are in your competitor’s showroom looking at a vehicle and hop on their smartphone to check a few more price points. They get on their phone and see a deal from your dealership with a similar vehicle at a lower price point. Next thing you know, those same customers have walked through the door of your showroom wanting that great deal.

A geofence creates that exact opportunity for your dealership. Let’s take a look at what geofencing is and how to use it.