--- title: Blog | Right Idea Media & Creative (2) description: At Right Idea Media & Creative, we work everyday to be an invaluable resource by providing uniques ideas to everyday challenges that work. (2) ---  [![Right Idea Media and Creative Logo](https://info.rightideacreative.com/hs-fs/hubfs/rimc_logo_2017_vertical_no_bulb_white.png?width=120&height=90&name=rimc_logo_2017_vertical_no_bulb_white.png)](http://rightideacreative.com) - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Contact](http://www.rightideacreative.com/contact/) # Bright Ideas The pursuit of knowledge is a noble quest. Start your journey here. ## [5 Geofencing Best Practices to Start Using Now](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) Posted by [Ben Buresh](https://info.rightideacreative.com/author/ben-buresh) on 3/12/18 1:25 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/5_Geofencing_Tactics_To_Start_Using_Now_blog.jpg)](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries. [Read More](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/5-geofencing-best-practices-to-start-using-now#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing) ## [4 Ways to Prepare Your Health System for Voice Search](https://info.rightideacreative.com/4-ways-to-prepare-your-health-system-for-voice-search) Posted by [Rennee Trinidad](https://info.rightideacreative.com/author/rennee-trinidad) on 3/2/18 1:18 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Prepare_Your_Health_System_For_Voice_Search_blog.jpg)](https://info.rightideacreative.com/4-ways-to-prepare-your-health-system-for-voice-search) A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve. [Read More](https://info.rightideacreative.com/4-ways-to-prepare-your-health-system-for-voice-search) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/4-ways-to-prepare-your-health-system-for-voice-search#comments-listing) Topics: [Online Presence](https://info.rightideacreative.com/topic/online-presence), [SEO](https://info.rightideacreative.com/topic/seo), [Healthcare](https://info.rightideacreative.com/topic/healthcare) ## [How To Use Voice Search to Keep Your Business Competitive](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) Posted by [Sam Norland](https://info.rightideacreative.com/author/sam-norland) on 2/22/18 4:00 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/How_To_Use_Voice_Search_To_Keep_Your_Business_Competitive_FeatImg.jpg)](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be *the* option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized. [Read More](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/how-to-use-voice-search-to-keep-your-business-competitive#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Local Listings](https://info.rightideacreative.com/topic/local-listings) ## [Online Reviews: The New Word of Mouth](https://info.rightideacreative.com/online-reviews-the-new-word-of-mouth-video) Posted by [Clark Rutledge](https://info.rightideacreative.com/author/clark-rutledge) on 2/19/18 1:37 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/online-reviews-new-word-of-mouth-video-still.png)](https://info.rightideacreative.com/online-reviews-the-new-word-of-mouth-video) Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers. [Read More](https://info.rightideacreative.com/online-reviews-the-new-word-of-mouth-video) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/online-reviews-the-new-word-of-mouth-video#comments-listing) Topics: [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Review Generation](https://info.rightideacreative.com/topic/review-generation), [SEO](https://info.rightideacreative.com/topic/seo), [Videos](https://info.rightideacreative.com/topic/videos) ## [Facebook Zero: Major Update That Will Affect Your Business Page](https://info.rightideacreative.com/facebook-zero-update-will-affect-your-business-page) Posted by [Rennee Trinidad](https://info.rightideacreative.com/author/rennee-trinidad) on 2/7/18 8:46 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/facebook_zero_update_will_affect_business_page_FeatImg.jpg)](https://info.rightideacreative.com/facebook-zero-update-will-affect-your-business-page) Though you may have heard by now, Facebook is rolling out some serious changes in regards to what content appears on users’ news feeds in what has been labeled as *Facebook Zero*. If your business is dependent on social media advertising, it’s important to be aware of what’s changing and how it affects you. Here are the major effects that these changes may have on your business, and what you can do to put your business in the best position to succeed on this new online playing field. [Read More](https://info.rightideacreative.com/facebook-zero-update-will-affect-your-business-page) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/facebook-zero-update-will-affect-your-business-page#comments-listing) Topics: [Social Media](https://info.rightideacreative.com/topic/social-media), [Facebook](https://info.rightideacreative.com/topic/facebook) ## [Why You Should Embrace Bad Reviews](https://info.rightideacreative.com/why-you-should-embrace-bad-reviews) Posted by [Clark Rutledge](https://info.rightideacreative.com/author/clark-rutledge) on 2/2/18 12:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Why_You_Should_Embrace_Bad_Reviews_featimg.jpg)](https://info.rightideacreative.com/why-you-should-embrace-bad-reviews) Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback. [Read More](https://info.rightideacreative.com/why-you-should-embrace-bad-reviews) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/why-you-should-embrace-bad-reviews#comments-listing) Topics: [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Review Generation](https://info.rightideacreative.com/topic/review-generation) ## [Fix Your Listings & Prevent a Leaky Budget](https://info.rightideacreative.com/fix-your-listings-and-prevent-a-leaky-budget) Posted by [Ben Buresh](https://info.rightideacreative.com/author/ben-buresh) on 1/30/18 8:34 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Email_Images/FixYourListings_Vid_thumbnail.png)](https://info.rightideacreative.com/fix-your-listings-and-prevent-a-leaky-budget) Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings? [Read More](https://info.rightideacreative.com/fix-your-listings-and-prevent-a-leaky-budget) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/fix-your-listings-and-prevent-a-leaky-budget#comments-listing) Topics: [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Local Listings](https://info.rightideacreative.com/topic/local-listings), [Videos](https://info.rightideacreative.com/topic/videos) ## [Word-of-Mouth is a Pre-cursor to Online Search](https://info.rightideacreative.com/word-of-mouth-is-a-pre-cursor-to-online-search) Posted by [Clark Rutledge](https://info.rightideacreative.com/author/clark-rutledge) on 1/26/18 2:14 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Word_of_Mouth_Precursor_to_Search_featimg.jpg)](https://info.rightideacreative.com/word-of-mouth-is-a-pre-cursor-to-online-search)   For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be. [Read More](https://info.rightideacreative.com/word-of-mouth-is-a-pre-cursor-to-online-search) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/word-of-mouth-is-a-pre-cursor-to-online-search#comments-listing) Topics: [Online Presence](https://info.rightideacreative.com/topic/online-presence), [Local Listings](https://info.rightideacreative.com/topic/local-listings), [Home Service Professionals](https://info.rightideacreative.com/topic/home-service-professionals), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [4 Key Takeaways from 2017 Media Trends](https://info.rightideacreative.com/4-key-takeaways-from-2017-media-trends) Posted by [Kyle Stazzoni](https://info.rightideacreative.com/author/kyle-stazzoni) on 1/15/18 4:37 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/4_Key_Takeaways_from_2017_Media_Consumption_Trends_FeatImg-1.jpg)](https://info.rightideacreative.com/4-key-takeaways-from-2017-media-trends) As we enter 2018 in earnest, it’s important not to forget the lessons of last year. Examining 2017 trends gives us hints as to where people’s media consumption habits are heading in the future. In order to reach your target audience effectively, it’s important to understand the kinds of media that they’ll be spending most of their time on in 2018. [Read More](https://info.rightideacreative.com/4-key-takeaways-from-2017-media-trends) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/4-key-takeaways-from-2017-media-trends#comments-listing) Topics: [Media](https://info.rightideacreative.com/topic/media), [Streaming Ads](https://info.rightideacreative.com/topic/streaming-ads), [Trending](https://info.rightideacreative.com/topic/trending), [Radio](https://info.rightideacreative.com/topic/radio) ## [3 Ways you Can Benefit From an Annual Media Plan](https://info.rightideacreative.com/3-ways-you-can-benefit-from-an-annual-media-plan) Posted by [Katie Fourney](https://info.rightideacreative.com/author/katie-fourney) on 1/5/18 3:00 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/3_Benefits_Of_An_Annual_Media_Plan_FeatImg.jpg)](https://info.rightideacreative.com/3-ways-you-can-benefit-from-an-annual-media-plan) Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so. [Read More](https://info.rightideacreative.com/3-ways-you-can-benefit-from-an-annual-media-plan) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/3-ways-you-can-benefit-from-an-annual-media-plan#comments-listing) Topics: [Media](https://info.rightideacreative.com/topic/media), [TV Production](https://info.rightideacreative.com/topic/tv-production), [Radio](https://info.rightideacreative.com/topic/radio) [Previous](https://info.rightideacreative.com/page/1) [All posts](https://info.rightideacreative.com/all) [Next](https://info.rightideacreative.com/page/3) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Automotive (16)](https://info.rightideacreative.com/topic/automotive) - [Digital Marketing (15)](https://info.rightideacreative.com/topic/digital-marketing) - [Online Presence (15)](https://info.rightideacreative.com/topic/online-presence) - [Social Media (15)](https://info.rightideacreative.com/topic/social-media) - [Automotive Strategy (11)](https://info.rightideacreative.com/topic/automotive-strategy) - 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