Bright Ideas

What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries.

A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve.

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

Though you may have heard by now, Facebook is rolling out some serious changes in regards to what content appears on users’ news feeds in what has been labeled as Facebook Zero. If your business is dependent on social media advertising, it’s important to be aware of what’s changing and how it affects you. Here are the major effects that these changes may have on your business, and what you can do to put your business in the best position to succeed on this new online playing field.

Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback.

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

As we enter 2018 in earnest, it’s important not to forget the lessons of last year. Examining 2017 trends gives us hints as to where people’s media consumption habits are heading in the future. In order to reach your target audience effectively, it’s important to understand the kinds of media that they’ll be spending most of their time on in 2018.

Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so.