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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.


But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Search Engines, SEO, Reputation Management, Review Generation, Online Presence, Automotive

6 Essentials of Local Online Business Listings

Posted by Josh Johnson on 8/8/16 4:00 PM

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

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Topics: Social Media, Reputation Management, Online Presence, Local Listings, Search Engines

7 Rules to Managing Online Reviews Effectively

Posted by Josh Johnson on 7/28/16 10:11 AM

I think we can all agree that if online reviews had a reputation, they would be the know-it-alls. They have good information, but it should all be taken with a grain of salt.

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Topics: Social Media, Facebook, Reputation Management, Online Presence

The Online Listings Story: Why Local Listings Matter

Posted by Josh Johnson on 7/7/16 8:00 AM

Consumers are constantly online, searching for information, businesses, products, services, etc. So much so, in fact, that 85% of all buying decisions are made online, before a customer even sets foot into a store. Bottom line: if you want to gain new customers, your business should be accurately and consistently listed online.

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Topics: Online Presence, Reputation Management, Local Listings

6 Ways to Grow Your Business's Social Media Following

Posted by Amanda Logan on 6/29/16 8:00 AM

Social media is quite the game and it’s something that all businesses should be playing. If your social media efforts are currently benched, it’s time to get those muscles stretched and back into the game! The key is to be present with the right information for the right people to see.

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Topics: Social Media, Facebook, Social Media Marketing, Reputation Management, Online Presence

The Growing Importance of Online Reviews

Posted by Emily Wessling on 4/18/16 8:00 AM

As an up and coming business, you have a lot of things on your plate, right? You’re in a stage of growth, new employees are coming on board, and you’ve got a pretty strong name in the local community but you’d like to take on a bigger market. You’re doing everything the 24 hour day will allow minus time for sleep, usually. So what about those online reviews you don’t have time to worry about? Who actually reads those anyway? Unfortunately, a lot of consumers read those reviews and they can greatly affect your business.

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Topics: Social Media, Reputation Management, Facebook, Online Presence, Review Generation

5 Ways to Encourage Online Reviews for Your Business

Posted by Amanda Logan on 3/21/16 11:33 AM

As a small to medium sized business, you most likely don’t have pages and pages of online reviews. Those big companies make it look easy, that getting reviews is like getting a new shipment of supplies because they’re always coming in. However, the trick behind getting online reviews is to be pro-active about it. Waiting for reviews is not ideal, especially as a small or medium sized business. Here is a list of five simple ways to generate online reviews without having to twist arms.

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Topics: Reputation Management, Online Presence, Review Generation