When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.
What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries.
It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.
Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions. Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.
As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.
How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.
What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.
Imagine customers are in your competitor’s showroom looking at a vehicle and hop on their smartphone to check a few more price points. They get on their phone and see a deal from your dealership with a similar vehicle at a lower price point. Next thing you know, those same customers have walked through the door of your showroom wanting that great deal.
A geofence creates that exact opportunity for your dealership. Let’s take a look at what geofencing is and how to use it.
Each day is an opportunity to learn new things. YouTube is not one to sit in the back seat and watch technology develop. As one of the leaders in streaming advertising, YouTube has introduced something new and exciting into this arena.
This year, YouTube began supporting the upload of 360-degree videos. These videos allow the viewer to explore the filming area: look forward, backward, to the left, or right. Going beyond the “standard” view of most YouTube videos, we are now free to explore what is happening all around the video, check out all the angles while the video is playing. YouTube is bringing many of the features of virtual reality to its app - not only can you watch the video, but you can feel as though you’re in the video! “Your phone becomes a window to a story happening all around you” Wilms & El Guerrab.