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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Why You Should Embrace Bad Reviews

Posted by Clark Rutledge on 2/2/18 12:00 AM

Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback.

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Topics: Online Presence, Review Generation

Fix Your Listings & Prevent a Leaky Budget

Posted by Ben Buresh on 1/30/18 8:34 AM

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

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Topics: Online Presence, Local Listings, Videos

Word-of-Mouth is a Pre-cursor to Online Search

Posted by Clark Rutledge on 1/26/18 2:14 PM

 

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

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Topics: Online Presence, Local Listings, Home Service Professionals, Search Engine Marketing

4 Key Takeaways from 2017 Media Trends

Posted by Kyle Stazzoni on 1/15/18 4:37 PM

As we enter 2018 in earnest, it’s important not to forget the lessons of last year. Examining 2017 trends gives us hints as to where people’s media consumption habits are heading in the future. In order to reach your target audience effectively, it’s important to understand the kinds of media that they’ll be spending most of their time on in 2018.

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Topics: Media, Streaming Ads, Trending, Radio

3 Ways you Can Benefit From an Annual Media Plan

Posted by Katie Fourney on 1/5/18 3:00 PM

Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so.

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Topics: Media, TV Production, Radio

Right Idea Media & Creative Voted Top 10 of Omaha's Hot Creative Ad Agencies

Posted by Amanda Logan on 1/2/18 3:30 PM

Right Idea Media & Creative was announced as one of the Top 10 of Omaha's Hot Creative Ad Agencies of 2017 yesterday.

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Topics: Press Releases

Digital Marketing is Changing Consumers' Minds Toward Healthcare

Posted by Katie Fourney on 12/11/17 9:11 AM

Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.

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Topics: Digital Marketing, Video Marketing, Healthcare

Understand How Search Results Affect Your Business

Posted by Ben Buresh on 12/4/17 10:02 AM

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

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Topics: Digital Marketing, Local Listings, Mobile Marketing, SEO, Search Engine Marketing

Connect with Local Customers Through Digital Marketing

Posted by Ben Buresh on 11/28/17 6:00 AM

How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.

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Topics: Digital Marketing, Mobile Marketing, SEO, Search Engine Marketing

The Value of Digital Marketing for Home Service Professionals

Posted by Josh Johnson on 11/27/17 6:00 AM

Do you work in the field of home services? You might be aware of how the age of digital marketing is growing, but you may have hesitated on where to go with all of it. We guess that one of your first lines of marketing has been by word of mouth. People tend to hire who they can trust. It’s time to think like your customer.

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Topics: Mobile Marketing, SEO, Home Service Professionals, Search Engine Marketing