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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

How to Win Over Holiday Shoppers This Season

Posted by Eric Ruesch on Nov 21, 2017 8:00:00 AM

It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.

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Topics: Mobile Marketing, SEO, Search Engine Marketing

The Season of Mobile Has Arrived

Posted by Eric Ruesch on Nov 15, 2017 8:00:00 AM

Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money.

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Topics: Trending, Facebook, Mobile Marketing, Social Media Marketing

Capture Your Hispanic Audience in These 8 Steps

Posted by Katie Fourney on Dec 16, 2016 11:51:02 AM

Is your business looking for a new marketing avenue or audience? Tap into the U.S. Hispanic market.

Hispanics are the fastest growing ethnic segment in the United States, expected to grow 163 percent from 2010 to 2050, making up 30 percent of the population. This is seen as one of the last significant growth opportunities in the U.S. Latinos are no longer a sub-segment of the economy, but a prominent player in all aspects of American life.

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Topics: Media, Research, Integrated Marketing, Hispanic Advertising

Does Your Dealership Back Your Marketing in the Showroom?

Posted by Clark Rutledge on Dec 8, 2016 4:16:50 PM

Your showroom equals your brand. What story are you telling? Consistency is key; whether you’re baking a cake, perfecting your golf swing, or promoting the branding of your dealership. If you don’t think consistency is important, I’d like to sway you.

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Topics: Automotive, Automotive Strategy, Retail Automotive, Automotive Marketing

The Importance of Appointment Setting for Car Dealerships

Posted by Clark Rutledge on Dec 2, 2016 4:21:45 PM

Consumers today are looking to streamline everything they do. Making a large purchase, such as a vehicle, is included in that streamlined-hopeful process. Quicker is better. What many consumers may not realize is that the car buying process can be streamlined, with appointment setting. Whether early on in the search process or the day of the purchase, setting appointments ensures that customers wants and needs will be acknowledged and met.

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Topics: Internet Sales, Automotive, Automotive Strategy, Retail Automotive

The Only 4 Things Your Facebook Ads Need

Posted by Rennee Trinidad on Nov 18, 2016 9:52:26 AM

Photo by Bablu bit

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Topics: Social Media, Facebook, Social Media Marketing

5 Crucial Steps to Plan Your Next Promotional Campaign

Posted by Josh Johnson on Nov 14, 2016 8:58:37 AM

Promotional campaigns are similar to a game of chess. Chess is a game that takes a great amount of discipline and commitment; to learn the skills needed to outplay your opponent. So it is with successful promotional campaigns. It’s a game of you vs. consumers. How can you get them to take your bait and do exactly what you hoped they’d do? Just like a well-played chess match, you need a well thought out strategic plan to acquire new customers.

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Topics: Tips From Right Idea, Automotive Marketing, Integrated Marketing

Repeat It, Believe It: Ad Frequency and Consistency Are Important

Posted by Dan Rutledge on Nov 4, 2016 8:05:00 AM

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.


Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

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Topics: Tips From Right Idea, Research, Integrated Marketing

Why Dealerships Are Losing 20% of their Customers

Posted by Clark Rutledge on Nov 1, 2016 7:00:00 AM

At any given moment, there are hundreds of things going on at your dealership. Paperwork, sales, test drives, phone calls, meetings, the list goes on. It’s easy to look around and see all these things happening around you. But, what about all the things that are happening that you can’t see? Namely, the customers contacting you through your website — those ever-present internet leads.

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Topics: Internet Sales, Automotive, Automotive Strategy, Retail Automotive

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on Oct 20, 2016 11:30:00 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.


But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Automotive, Search Engines, Reputation Management, Online Presence, Review Generation, SEO