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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

6 Do's and Don'ts of Geofencing

Posted by Clark Rutledge on 6/6/18 8:57 AM

Geofencing is an extremely useful and diverse marketing strategy that can be used to advertise your business in an extraordinary way. Utilizing geofencing correctly can increase awareness and traffic to your business through ads and alerts sent straight to people’s phones. However, if you’ve been using geofencing, and have found that you aren’t receiving the results you hoped for, we have some some tips to help you out.

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Topics: Digital Marketing, Mobile Marketing

How to Use Video Marketing for Higher Education

Posted by Robert Weber on 5/22/18 11:08 AM

For colleges and universities wishing to engage potential students online, producing quality video content is becoming increasingly important. A video can be an opportunity to highlight your college’s strengths in an attractive and succinct way.

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Topics: Higher Education, Video Marketing, Videos, Search Engine Marketing, YouTube

How Video Marketing is Influencing Healthcare

Posted by Katie Fourney on 5/15/18 3:23 PM

Video marketing is an increasingly popular option for businesses looking to package their content in an accessible way. For healthcare providers, creating a video is a great opportunity to connect with and educate potential patients.

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Google is Making Major Changes In July. Are You prepared?

Posted by Amanda Logan on 5/8/18 11:11 AM

It goes without saying that more and more people are relying on search engines to inform their purchasing decisions. That means it’s more important than ever that your business shows up close to the beginning of a relevant search.

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Topics: Google Updates, Website Optimization, Search Engines

Facebook Is Making Privacy Updates. Here's What to Expect.

Posted by Amanda Logan on 4/23/18 1:03 PM

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Following the recent controversy over its use of personal data, Facebook is rolling out some new updates in the hopes of improving its users’ privacy. Most of them are designed to combat fraudulent news pages and to increase transparency on the use of personal data, but some of them may have an impact on your business’s presence on the social media network.

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Topics: Social Media Marketing, Facebook

Video Marketing for Business Growth

Posted by Josh Johnson on 4/18/18 12:26 PM

 

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Topics: Videos, TV Production, Digital Marketing, YouTube, Video Marketing

What's the Difference Between CPC and CPM?

Posted by Eric Ruesch on 4/7/18 9:00 AM

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.

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Topics: Search Engine Marketing, Digital Marketing

Build a Video Marketing Strategy in 5 Steps

Posted by Andrew Torkelson on 4/4/18 4:24 PM

Why should you add video to your content marketing strategy? That's easy: videos are much more likely to be watched and shared by a greater number of people. In fact, videos outperform text and images combined by over 1,000%. If you want to dip your toes into the exciting world of video marketing, here are a five steps to help you get started.

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Topics: Videos, Video Marketing, YouTube, Social Media

Television Advertising: Cable Vs Broadcast

Posted by Danielle Mowery on 3/26/18 4:16 PM

Even with the rise of the internet and online streaming, television still remains a powerhouse in terms of viewership. Thinking of building your brand recognition by advertising on TV? You’ve got two choices - cable or broadcast. Each has its own advantages and shortcomings. Here are some of the major differences to keep in mind when deciding which one is right for your business.

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Topics: Television Advertising, Media Placement

How to Use Video to Drive Action

Posted by Eric Ruesch on 3/14/18 4:55 PM

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Topics: Search Engine Marketing, YouTube, Video Marketing, Mobile Marketing