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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

How To Use Voice Search to Keep Your Business Competitive

Posted by Sam Norland on 2/22/18 4:00 PM

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

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Topics: Digital Marketing, Online Presence, Local Listings

Online Reviews: The New Word of Mouth

Posted by Clark Rutledge on 2/19/18 1:37 PM

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

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Topics: Online Presence, Review Generation, SEO, Videos

Facebook Zero: Major Update That Will Affect Your Business Page

Posted by Rennee Trinidad on 2/7/18 8:46 AM

Though you may have heard by now, Facebook is rolling out some serious changes in regards to what content appears on users’ news feeds in what has been labeled as Facebook Zero. If your business is dependent on social media advertising, it’s important to be aware of what’s changing and how it affects you. Here are the major effects that these changes may have on your business, and what you can do to put your business in the best position to succeed on this new online playing field.

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Topics: Social Media, Facebook

Why You Should Embrace Bad Reviews

Posted by Clark Rutledge on 2/2/18 12:00 AM

Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback.

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Topics: Online Presence, Review Generation

Fix Your Listings & Prevent a Leaky Budget

Posted by Ben Buresh on 1/30/18 8:34 AM

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

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Topics: Online Presence, Local Listings, Videos

Word-of-Mouth is a Pre-cursor to Online Search

Posted by Clark Rutledge on 1/26/18 2:14 PM

 

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

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Topics: Online Presence, Local Listings, Home Service Professionals, Search Engine Marketing

4 Key Takeaways from 2017 Media Trends

Posted by Kyle Stazzoni on 1/15/18 4:37 PM

As we enter 2018 in earnest, it’s important not to forget the lessons of last year. Examining 2017 trends gives us hints as to where people’s media consumption habits are heading in the future. In order to reach your target audience effectively, it’s important to understand the kinds of media that they’ll be spending most of their time on in 2018.

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Topics: Media, Streaming Ads, Trending, Radio

3 Ways you Can Benefit From an Annual Media Plan

Posted by Katie Fourney on 1/5/18 3:00 PM

Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so.

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Topics: Media, TV Production, Radio

Right Idea Media & Creative Voted Top 10 of Omaha's Hot Creative Ad Agencies

Posted by Amanda Logan on 1/2/18 3:30 PM

Right Idea Media & Creative was announced as one of the Top 10 of Omaha's Hot Creative Ad Agencies of 2017 yesterday.

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Topics: Press Releases

Digital Marketing is Changing Consumers' Minds Toward Healthcare

Posted by Katie Fourney on 12/11/17 9:11 AM

Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.

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Topics: Digital Marketing, Video Marketing, Healthcare