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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Video Marketing for Business Growth

Posted by Josh Johnson on 4/18/18 12:26 PM

 

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Topics: Digital Marketing, YouTube, TV Production, Video Marketing, Videos

What's the Difference Between CPC and CPM?

Posted by Eric Ruesch on 4/7/18 9:00 AM

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.

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Topics: Digital Marketing, Search Engine Marketing

Build a Video Marketing Strategy in 5 Steps

Posted by Andrew Torkelson on 4/4/18 4:24 PM

Why should you add video to your content marketing strategy? That's easy: videos are much more likely to be watched and shared by a greater number of people. In fact, videos outperform text and images combined by over 1,000%. If you want to dip your toes into the exciting world of video marketing, here are a five steps to help you get started.

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Topics: Social Media, YouTube, Video Marketing, Videos

Television Advertising: Cable Vs Broadcast

Posted by Danielle Mowery on 3/26/18 4:16 PM

Even with the rise of the internet and online streaming, television still remains a powerhouse in terms of viewership. Thinking of building your brand recognition by advertising on TV? You’ve got two choices - cable or broadcast. Each has its own advantages and shortcomings. Here are some of the major differences to keep in mind when deciding which one is right for your business.

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Topics: Television Advertising, Media Placement

How to Use Video to Drive Action

Posted by Eric Ruesch on 3/14/18 4:55 PM

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Topics: YouTube, Video Marketing, Mobile Marketing, Search Engine Marketing

5 Geofencing Best Practices to Start Using Now

Posted by Ben Buresh on 3/12/18 1:25 PM

What is “geofencing”? Geofencing refers to the use of GPS to create virtual boundaries around a location. Software on smartphones can then use these boundaries in a range of tasks, from notifying users when they’re near a restaurant to sending location-sensitive reminders for things like dry cleaning and groceries.

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Topics: Digital Marketing, Mobile Marketing

4 Ways to Prepare Your Health System for Voice Search

Posted by Rennee Trinidad on 3/2/18 1:18 PM

A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve.

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Topics: Online Presence, SEO, Healthcare

How To Use Voice Search to Keep Your Business Competitive

Posted by Sam Norland on 2/22/18 4:00 PM

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

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Topics: Digital Marketing, Online Presence, Local Listings

Online Reviews: The New Word of Mouth

Posted by Clark Rutledge on 2/19/18 1:37 PM

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

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Topics: Online Presence, Review Generation, SEO, Videos

Facebook Zero: Major Update That Will Affect Your Business Page

Posted by Rennee Trinidad on 2/7/18 8:46 AM

Though you may have heard by now, Facebook is rolling out some serious changes in regards to what content appears on users’ news feeds in what has been labeled as Facebook Zero. If your business is dependent on social media advertising, it’s important to be aware of what’s changing and how it affects you. Here are the major effects that these changes may have on your business, and what you can do to put your business in the best position to succeed on this new online playing field.

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Topics: Social Media, Facebook