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Bright Ideas

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Danielle Mowery

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Television Advertising: Cable Vs Broadcast

Posted by Danielle Mowery on 3/26/18 4:16 PM

Even with the rise of the internet and online streaming, television still remains a powerhouse in terms of viewership. Thinking of building your brand recognition by advertising on TV? You’ve got two choices - cable or broadcast. Each has its own advantages and shortcomings. Here are some of the major differences to keep in mind when deciding which one is right for your business.

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Topics: Television Advertising, Media Placement