Bright Ideas

As month's end approaches we, along with many other businesses, have invoices on our minds. In this post we present a few tips we’ve learned from our small business clients over the years that can help a small business ensure that their invoices are getting paid on time, or even early.

Large or small, businesses succeed or fail based on customer impressions. Investing time and effort in your website can ensure a pleasant, profitable digital experience. That's pleasant for your customer; profitable for you! In this blog post you'll find some key things to keep in mind as you build and manage your website.

It's a story we've heard time and again from our clients. "We used to do paid search with <Big Name Paid Search Company>, but we never got anything out of it. We'd get a report every month, and a call at contract renewal time but that's it. We never really knew what was going on, or saw much difference in our business"

We should probably thank our competitors for doing such a bad job, but we'd much prefer to see it done right the first time. In this post you'll learn the three key things you should look for when choosing an agency to help manage your paid search.

Paid Search (AKA Search Engine Marketing) is one of those things that is easy to do, but hard to do well. Both Google and Bing have provided users with easy and intuitive tools. A functional paid search campaign can be set up and live in a matter of minutes. But, what's next? That simple, intuitive interface starts to look more and more daunting as time goes by. What do all these buttons do? Why do my ads keep getting disapproved? Why do I see hundreds of clicks to my website, but no noticeable uptick in business? How can I manage this and all the other aspects of my business at the same time? Is this just a waste of money? Setting up a paid search campaign is easy; making sure you're getting an optimal ROI is not. 

Starting on Tuesday, April 21, 2015, Google will release a massive algorithm update that will change the way it ranks websites in search results. Just how massive will this be? According to Google's Webmaster Trends analyst Zineb Ait Bahajji, this may impact search rankings greater than both the Panda and Penguin updates. 

The change comes down to one very important criterion: whether your website is fully optimized for mobile.

Over 80% of Automotive Shoppers use dealership websites to gather information as they do their research.  Take advantage of that web traffic and turn it into showroom buyers.

Right Leads is our dealer lead generation solution that dramatically increases demand by incentivizing your most serious car shoppers.

Thank you to all of our guests who made our Google Partners Connect event a success. Here's a brief recap of what was discussed during the livestream broadcast. Feel free to view the full video at the bottom of this article as well.

Technology is leveling the online playing field

• 97% of consumers go online to look for local products; but only 37% of U.S. small businesses have an online presence
• Why don't more small businesses have a strong online presence? The answer is a lack of time, a perceived complexity of technology, and a perceived cost.

It is no secret that a radio station will try to monetize as much as it can by turning anything you could possibly imagine into a sponsorship.  It is inevitable that something is built to be sold and is not being utilized.  Use this to your advantage.

Many dealerships across the nation are forced into using a specific designer/company for their website. The more popular providers are Cobalt, DealerOn, and Dealer.com. These website are all supported by a similar template.

For any business the goal is to generate authentic leads from website visitors. Whether it’s an e-mail, phone call, or a walk in. In this digital age, it’s a good bet that most leads have viewed your site at least once . One way to estimate to estimate your conversion rate is by dividing your monthly leads by the amount of unique visitors to your website.