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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Eric Ruesch

Eric took the long road to Right Idea. After graduating from the University of Iowa, he lived in Spain for two years, where he met his wife and better half. After Spain, he lived in New York City for a year, and finally found his way to graduate school in the Washington DC area, where he received a Master’s in Applied Anthropology. Eric is now putting that training and experience to use for clients, helping them better understand their customers and themselves. When he isn’t managing digital marketing campaigns, conducting research, or furiously taking notes you can usually find him at the cafe with a strong coffee and a good book.

Recent Posts

3 Things You Should Look for in a Paid Search Agency

Posted by Eric Ruesch on 8/7/15 8:36 AM

It's a story we've heard time and again from our clients. "We used to do paid search with <Big Name Paid Search Company>, but we never got anything out of it. We'd get a report every month, and a call at contract renewal time but that's it. We never really knew what was going on, or saw much difference in our business"

We should probably thank our competitors for doing such a bad job, but we'd much prefer to see it done right the first time. In this post you'll learn the three key things you should look for when choosing an agency to help manage your paid search.

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Topics: Digital Marketing, Paid Search

Top 4 Ways Working with An Agency Can Help Your Paid Search Marketing

Posted by Eric Ruesch on 8/5/15 8:35 AM

Paid Search (AKA Search Engine Marketing) is one of those things that is easy to do, but hard to do well. Both Google and Bing have provided users with easy and intuitive tools. A functional paid search campaign can be set up and live in a matter of minutes. But, what's next? That simple, intuitive interface starts to look more and more daunting as time goes by. What do all these buttons do? Why do my ads keep getting disapproved? Why do I see hundreds of clicks to my website, but no noticeable uptick in business? How can I manage this and all the other aspects of my business at the same time? Is this just a waste of money? Setting up a paid search campaign is easy; making sure you're getting an optimal ROI is not. 

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Topics: Paid Search

10 Tips To Improve Your DEALERSHIP Website

Posted by Eric Ruesch on 10/25/13 12:34 PM

Many dealerships across the nation are forced into using a specific designer/company for their website. The more popular providers are Cobalt, DealerOn, and Dealer.com. These website are all supported by a similar template.

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4 Important Google Analytic Aspects

Posted by Eric Ruesch on 10/24/13 10:57 AM

For any business the goal is to generate authentic leads from website visitors. Whether it’s an e-mail, phone call, or a walk in. In this digital age, it’s a good bet that most leads have viewed your site at least once . One way to estimate to estimate your conversion rate is by dividing your monthly leads by the amount of unique visitors to your website.

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Topics: Digital Marketing