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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

What's the Difference Between CPC and CPM?

Posted by Eric Ruesch on 4/7/18 9:00 AM

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place.

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Topics: Digital Marketing, Search Engine Marketing

How to Use Video to Drive Action

Posted by Eric Ruesch on 3/14/18 4:55 PM

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Topics: YouTube, Video Marketing, Mobile Marketing, Search Engine Marketing

Word-of-Mouth is a Pre-cursor to Online Search

Posted by Clark Rutledge on 1/26/18 2:14 PM

 

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

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Topics: Online Presence, Local Listings, Home Service Professionals, Search Engine Marketing

Understand How Search Results Affect Your Business

Posted by Ben Buresh on 12/4/17 10:02 AM

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

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Topics: Digital Marketing, Local Listings, Mobile Marketing, SEO, Search Engine Marketing

Connect with Local Customers Through Digital Marketing

Posted by Ben Buresh on 11/28/17 6:00 AM

How many times have you pulled up your smartphone and typed in something “near me”? According to Google, 84% of “near me” searches are conducted over a mobile phone. Wouldn’t it be nice if you could be at the top of the list anytime someone googled for your product or service in your area? Check out our tips on how to connect with local customers through digital marketing.

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Topics: Digital Marketing, Mobile Marketing, SEO, Search Engine Marketing

The Value of Digital Marketing for Home Service Professionals

Posted by Josh Johnson on 11/27/17 6:00 AM

Do you work in the field of home services? You might be aware of how the age of digital marketing is growing, but you may have hesitated on where to go with all of it. We guess that one of your first lines of marketing has been by word of mouth. People tend to hire who they can trust. It’s time to think like your customer.

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Topics: Mobile Marketing, SEO, Home Service Professionals, Search Engine Marketing

How to Win Over Holiday Shoppers This Season

Posted by Eric Ruesch on 11/21/17 8:00 AM

It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys.

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Topics: Mobile Marketing, SEO, Search Engine Marketing