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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

5 Tips to Engage with Football Fans Through YouTube

Posted by Dan Rutledge on 2/2/16 8:00 AM

It’s that time of year again. The time when football has taken over the lives of many households. Team colors are worn at every chance possible, friendly trash talk is overheard at the grocery store, bandwagon fans have lost their voices too, and marketers are doing everything they can to connect their product/service to the realm of football and Super Bowl madness. This is crunch time. Over the past couple of years, excitement for the Super Bowl has been on a steady rise. The ‘day of’ excitement is a thing of the past. It has now expanded into a season of build-up with an intense final month starting at the beginning of January. This is an opportunity too great to pass up, and with these helpful tips your business can make the best out of the big game!

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Topics: Digital Marketing, Tips From Right Idea, Automotive, Social Media, YouTube, Streaming Ads, TV Production

How to Write Email Subject Lines That Get Opened

Posted by Amanda Logan on 1/28/16 9:00 AM


**Drumroll please** the secret to writing the perfect email subject line is…there is no secret. Writing the subject line of emails that consistently get opened is not an easy task. In many cases, most of the effort, thought, and consideration is put into the actual email then the subject line is slapped on last minute and sent off. You’ve spent time perfecting this email, but it probably won’t get opened because it’s lumped with all the other uninteresting subject lines that are now in the trash.

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Topics: Tips From Right Idea, Automotive, Email Marketing

Extend your Reach by integrating video advertising on YouTube

Posted by Dan Rutledge on 1/25/16 2:02 PM

Google recently published an article demonstrating the capabilities YouTube has to extend the reach and engagement of video advertising. Today, the means to advertise your product are in a time of change. The use of computers, laptops, and mobile devices is on the rise. Less consumers are viewing television in the traditional way: on the television, in the living room, waiting patiently through the commercials. Viewers are now streaming their favorite shows, while on the move, and skipping commercials that are not relevant.

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Topics: Digital Marketing, Automotive, Social Media, YouTube, Streaming Ads

8 Tips for Email Campaign Success

Posted by Clark Rutledge on 1/6/16 7:59 AM


Automotive email campaigns are more important now than they ever have been. Email usage is growing each year and the ability to grab potential customers through an email campaign is better than ever! Car buying customers typically come in cycles so it is important to always be generating content and valuable information for your customers. Here are some tips to a more successful auto email campaign.

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Topics: Tips From Right Idea, Automotive, Email Marketing

The Top 5 Advantages of Email Marketing

Posted by Emily Wessling on 12/31/15 2:39 PM

The bottom line of any business is to be profitable. A key ingredient to making money is attracting and retaining customers. Gone are the days that physical mailings, commercials, and newspaper ads are the most reliable sources of bringing new customers to your business. All are viable options, but the attention grabbing techniques must be adapted to the modern day consumer. Consumers that are focused on technology, social media, and constant movement.

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Topics: Tips From Right Idea, Internet Sales, Automotive, Email Marketing

The Money Machine:  Sell More With Your Website

Posted by Clark Rutledge on 3/12/15 9:22 AM

Over 80% of Automotive Shoppers use dealership websites to gather information as they do their research.  Take advantage of that web traffic and turn it into showroom buyers.

Right Leads is our dealer lead generation solution that dramatically increases demand by incentivizing your most serious car shoppers.

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Topics: Internet Sales, Automotive, Website Optimization