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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Capture Your Hispanic Audience in These 8 Steps

Posted by Katie Fourney on 12/16/16 11:51 AM

Is your business looking for a new marketing avenue or audience? Tap into the U.S. Hispanic market.

Hispanics are the fastest growing ethnic segment in the United States, expected to grow 163 percent from 2010 to 2050, making up 30 percent of the population. This is seen as one of the last significant growth opportunities in the U.S. Latinos are no longer a sub-segment of the economy, but a prominent player in all aspects of American life.

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Topics: Media, Research, Integrated Marketing, Hispanic Advertising

5 Crucial Steps to Plan Your Next Promotional Campaign

Posted by Josh Johnson on 11/14/16 8:58 AM

Promotional campaigns are similar to a game of chess. Chess is a game that takes a great amount of discipline and commitment; to learn the skills needed to outplay your opponent. So it is with successful promotional campaigns. It’s a game of you vs. consumers. How can you get them to take your bait and do exactly what you hoped they’d do? Just like a well-played chess match, you need a well thought out strategic plan to acquire new customers.

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Topics: Integrated Marketing, Automotive Marketing, Tips From Right Idea

Repeat It, Believe It: Ad Frequency and Consistency Are Important

Posted by Dan Rutledge on 11/4/16 8:05 AM

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.

 

Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

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Topics: Research, Integrated Marketing, Tips From Right Idea

Use Paid Search to Complement Traditional Advertising

Posted by Eric Ruesch on 9/29/16 4:24 PM

What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope.

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Topics: Paid Search, Digital Marketing, Integrated Marketing