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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

Emily Wessling

Recent Posts

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.

 

But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

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Topics: Search Engines, SEO, Reputation Management, Review Generation, Online Presence, Automotive

4 Simple Ways to Improve Search Rank with Great Content

Posted by Emily Wessling on 10/13/16 12:30 PM

If there’s one thing every business wants, it’s to be the first company listed on Google, Bing, Yahoo!, and other search engines when a consumer is searching with a key industry search term. One of the easiest ways to boost your search rank is by creating great, shareable content. Improved search rank boosts your SEO and increases relevancy within social media searches, such as Facebook.

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Topics: Social Media, Search Engines, SEO

The Growing Importance of Online Reviews

Posted by Emily Wessling on 4/18/16 8:00 AM

As an up and coming business, you have a lot of things on your plate, right? You’re in a stage of growth, new employees are coming on board, and you’ve got a pretty strong name in the local community but you’d like to take on a bigger market. You’re doing everything the 24 hour day will allow minus time for sleep, usually. So what about those online reviews you don’t have time to worry about? Who actually reads those anyway? Unfortunately, a lot of consumers read those reviews and they can greatly affect your business.

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Topics: Social Media, Reputation Management, Facebook, Online Presence, Review Generation

The Search for Love... Google Search That Is

Posted by Emily Wessling on 2/8/16 8:30 AM

Love is one of the most powerful feelings we’ll ever experience. Once you’ve got your rose-colored glasses on, everything seems just a little bit brighter. And when it comes to showing love, there’s nothing like Valentine’s Day. It’s the ultimate day to show off your love. But many show their love on other days of the year, too…hopefully! Google demonstrates that anything from what to talk about on a first date all the way to wedding inquiries, there is a constant want to know of the best possible option(s).

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Topics: Search Engines, Trending

The Top 5 Advantages of Email Marketing

Posted by Emily Wessling on 12/31/15 2:39 PM

The bottom line of any business is to be profitable. A key ingredient to making money is attracting and retaining customers. Gone are the days that physical mailings, commercials, and newspaper ads are the most reliable sources of bringing new customers to your business. All are viable options, but the attention grabbing techniques must be adapted to the modern day consumer. Consumers that are focused on technology, social media, and constant movement.

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Topics: Tips From Right Idea, Internet Sales, Automotive, Email Marketing