--- title: Blog | Right Idea Media & Creative | Eric Ruesch description: Eric took the long road to Right Idea. After graduating from the University of Iowa, he lived in Spain for two years, where he met his wife and better half. After Spain, he lived in New York City for a year, and finally found his way to graduate school in the Washington DC area, where he received a Master’s in Applied Anthropology. Eric is now putting that training and experience to use for clients, helping them better understand their customers and themselves. When he isn’t managing digital marketing campaigns, conducting research, or furiously taking notes you can usually find him at the cafe with a strong coffee and a good book. ---  [![Right Idea Media and Creative Logo](https://info.rightideacreative.com/hs-fs/hubfs/rimc_logo_2017_vertical_no_bulb_white.png?width=120&height=90&name=rimc_logo_2017_vertical_no_bulb_white.png)](http://rightideacreative.com) - [Work](http://www.rightideacreative.com/work/) - [Capabilities](http://www.rightideacreative.com/capabilities/) - [Us](http://www.rightideacreative.com/us/) - [You](http://www.rightideacreative.com/you/) - [Contact](http://www.rightideacreative.com/contact/) # Bright Ideas The pursuit of knowledge is a noble quest. Start your journey here. ## Eric Ruesch Eric took the long road to Right Idea. After graduating from the University of Iowa, he lived in Spain for two years, where he met his wife and better half. After Spain, he lived in New York City for a year, and finally found his way to graduate school in the Washington DC area, where he received a Master’s in Applied Anthropology. Eric is now putting that training and experience to use for clients, helping them better understand their customers and themselves. When he isn’t managing digital marketing campaigns, conducting research, or furiously taking notes you can usually find him at the cafe with a strong coffee and a good book. ### Recent Posts ## [What's the Difference Between CPC and CPM?](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 4/7/18 9:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/difference_between_cpc_cpm_blog.jpg)](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, "Which one should I use?" a lot. Before answering that, let's define what each of these cost models mean. If you're looking for what differentiates the two pricing models, you've come to the right place. [Read More](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-difference-between-cpc-and-cpm-pricing-models#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [How to Use Video to Drive Action](https://info.rightideacreative.com/how-to-use-video-to-drive-action) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 3/14/18 4:55 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Google_Partners_Connect_Video_313.png)](https://info.rightideacreative.com/how-to-use-video-to-drive-action) [Read More](https://info.rightideacreative.com/how-to-use-video-to-drive-action) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/how-to-use-video-to-drive-action#comments-listing) Topics: [YouTube](https://info.rightideacreative.com/topic/youtube), [Video Marketing](https://info.rightideacreative.com/topic/video-marketing), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [How to Win Over Holiday Shoppers This Season](https://info.rightideacreative.com/how-to-win-over-holiday-shoppers-this-season) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 11/21/17 8:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/how_to_win_over_holiday_shoppers_this_season_featImg.jpg)](https://info.rightideacreative.com/how-to-win-over-holiday-shoppers-this-season) It’s that time of year again. While decking the halls and ringing the bells, you know people are on the lookout to buy more stuff this time of year. Do you have a plan on how to keep them coming to your door? You can win over holiday shoppers this season. And no, it’s not all about toys. [Read More](https://info.rightideacreative.com/how-to-win-over-holiday-shoppers-this-season) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/how-to-win-over-holiday-shoppers-this-season#comments-listing) Topics: [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [SEO](https://info.rightideacreative.com/topic/seo), [Search Engine Marketing](https://info.rightideacreative.com/topic/search-engine-marketing) ## [The Season of Mobile Has Arrived](https://info.rightideacreative.com/the-season-of-mobile-has-arrived) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 11/15/17 8:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Featured_Images/the-season-of-mobile-has-arrived-social.jpg)](https://info.rightideacreative.com/the-season-of-mobile-has-arrived) Have you noticed how Black Friday advertisements have changed over the last few years? Stores began to open earlier and earlier Friday morning. Some even began creeping into Thursday. That may not be the best strategy anymore. Mobile may be your new best friend if you are working on your marketing plan as ‘tis the season for spending money. [Read More](https://info.rightideacreative.com/the-season-of-mobile-has-arrived) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/the-season-of-mobile-has-arrived#comments-listing) Topics: [Trending](https://info.rightideacreative.com/topic/trending), [Facebook](https://info.rightideacreative.com/topic/facebook), [Mobile Marketing](https://info.rightideacreative.com/topic/mobile-marketing), [Social Media Marketing](https://info.rightideacreative.com/topic/social-media-marketing) ## [Use Paid Search to Complement Traditional Advertising](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 9/29/16 4:24 PM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Paid_Search_Complements_Traditional_761x315.jpg)](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) What if I told you that the large gap currently between your traditional and digital marketing is forcing you to walk an unnecessary tight rope? These two marketing mediums should be right next to each other and even overlap — there should not be a tight rope. [Read More](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/use-paid-search-to-complement-traditional-advertising#comments-listing) Topics: [Digital Marketing](https://info.rightideacreative.com/topic/digital-marketing), [Paid Search](https://info.rightideacreative.com/topic/paid-search), [Integrated Marketing](https://info.rightideacreative.com/topic/integrated-marketing) ## [7 Key Components to Create Epic Facebook Ads](https://info.rightideacreative.com/7-key-components-to-create-epic-facebook-ads) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 6/11/16 8:00 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/epic_facebook_ads_761x315.jpg)](https://info.rightideacreative.com/7-key-components-to-create-epic-facebook-ads) Facebook has become the platform that everyone is a part of; your potential customers are likely browsing through their newsfeed right now. Everyone from teens, college students, CEOs, and seniors are all a part of Facebook. It has transformed into the ultimate stage for businesses and consumers alike. [Read More](https://info.rightideacreative.com/7-key-components-to-create-epic-facebook-ads) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/7-key-components-to-create-epic-facebook-ads#comments-listing) Topics: [Social Media](https://info.rightideacreative.com/topic/social-media), [Facebook](https://info.rightideacreative.com/topic/facebook), [Social Media Marketing](https://info.rightideacreative.com/topic/social-media-marketing) ## [2016 Google Partners All-Stars Summit](https://info.rightideacreative.com/2016-google-partners-all-stars-summit-winner) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 12/4/15 8:30 AM - [Tweet](https://twitter.com/share) [![](https://info.rightideacreative.com/hubfs/Blog_Images/Creativity_Q4_Challenge.png)](https://info.rightideacreative.com/2016-google-partners-all-stars-summit-winner) Right Idea Media and Creative is happy to announce that we are ranked #1 in the country of all participating Partner Agencies in the Google Partners Q4 'Creativity' Challenge. [Read More](https://info.rightideacreative.com/2016-google-partners-all-stars-summit-winner) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/2016-google-partners-all-stars-summit-winner#comments-listing) Topics: [Paid Search](https://info.rightideacreative.com/topic/paid-search) ## [3 Easy Pieces of Custom Content You Can Have on Your Site Today](https://info.rightideacreative.com/3-easy-pieces-of-custom-content-you-can-have-on-your-site-today) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 10/1/15 4:34 PM - [Tweet](https://twitter.com/share) **3 Easy Pieces of Custom Content You Can Have on Your Website Today** [Read More](https://info.rightideacreative.com/3-easy-pieces-of-custom-content-you-can-have-on-your-site-today) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/3-easy-pieces-of-custom-content-you-can-have-on-your-site-today#comments-listing) ## [3 Tips to Make Invoicing Easier](https://info.rightideacreative.com/3-tips-to-make-invoicing-easier) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 8/24/15 2:31 PM - [Tweet](https://twitter.com/share) --- As month's end approaches we, along with many other businesses, have invoices on our minds. In this post we present a few tips we’ve learned from our small business clients over the years that can help a small business ensure that their invoices are getting paid on time, or even early. [Read More](https://info.rightideacreative.com/3-tips-to-make-invoicing-easier) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/3-tips-to-make-invoicing-easier#comments-listing) Topics: [Tips From Right Idea](https://info.rightideacreative.com/topic/tips-from-right-idea) ## [Does Your Business Have an Effective Website?](https://info.rightideacreative.com/do-you-have-and-effective-website) Posted by [Eric Ruesch](https://info.rightideacreative.com/author/eric-ruesch) on 8/18/15 4:37 PM - [Tweet](https://twitter.com/share) --- Large or small, businesses succeed or fail based on customer impressions. Investing time and effort in your website can ensure a pleasant, profitable digital experience. That's pleasant for your customer; profitable for you! In this blog post you'll find some key things to keep in mind as you build and manage your website. [Read More](https://info.rightideacreative.com/do-you-have-and-effective-website) 0 Comments [Click here to read/write comments](https://info.rightideacreative.com/do-you-have-and-effective-website#comments-listing) Topics: [Web Design](https://info.rightideacreative.com/topic/web-design), [Tips From Right Idea](https://info.rightideacreative.com/topic/tips-from-right-idea) [All posts](https://info.rightideacreative.com/all) [Next](https://info.rightideacreative.com/author/eric-ruesch/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Automotive (16)](https://info.rightideacreative.com/topic/automotive) - [Digital Marketing (15)](https://info.rightideacreative.com/topic/digital-marketing) - [Online Presence (15)](https://info.rightideacreative.com/topic/online-presence) - [Social Media (15)](https://info.rightideacreative.com/topic/social-media) - [Automotive Strategy (11)](https://info.rightideacreative.com/topic/automotive-strategy) - [Tips From Right Idea (11)](https://info.rightideacreative.com/topic/tips-from-right-idea) - 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