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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

How To Use Voice Search to Keep Your Business Competitive

Posted by Sam Norland on 2/22/18 4:00 PM

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

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Topics: Online Presence, Local Listings, Digital Marketing

Fix Your Listings & Prevent a Leaky Budget

Posted by Ben Buresh on 1/30/18 8:34 AM

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

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Topics: Local Listings, Online Presence, Videos

Word-of-Mouth is a Pre-cursor to Online Search

Posted by Clark Rutledge on 1/26/18 2:14 PM

 

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

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Topics: Online Presence, Home Service Professionals, Search Engine Marketing, Local Listings

Understand How Search Results Affect Your Business

Posted by Ben Buresh on 12/4/17 10:02 AM

As this year draws to a close, you may be considering what your next steps are in the new year and, more specifically, your marketing approach. You’ve worked really hard to build your brand name, products, services, and business this year (and every year). Next year, consider letting the web do more work for you. Here’s why.

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Topics: Mobile Marketing, SEO, Search Engine Marketing, Digital Marketing, Local Listings

6 Essentials of Local Online Business Listings

Posted by Josh Johnson on 8/8/16 4:00 PM

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

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Topics: Social Media, Reputation Management, Online Presence, Local Listings, Search Engines

The Online Listings Story: Why Local Listings Matter

Posted by Josh Johnson on 7/7/16 8:00 AM

Consumers are constantly online, searching for information, businesses, products, services, etc. So much so, in fact, that 85% of all buying decisions are made online, before a customer even sets foot into a store. Bottom line: if you want to gain new customers, your business should be accurately and consistently listed online.

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Topics: Online Presence, Reputation Management, Local Listings