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Bright Ideas

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Katie Fourney

Recent Posts

How Video Marketing is Influencing Healthcare

Posted by Katie Fourney on 5/15/18 3:23 PM

Video marketing is an increasingly popular option for businesses looking to package their content in an accessible way. For healthcare providers, creating a video is a great opportunity to connect with and educate potential patients.

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3 Ways you Can Benefit From an Annual Media Plan

Posted by Katie Fourney on 1/5/18 3:00 PM

Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so.

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Topics: Media, TV Production, Radio

Digital Marketing is Changing Consumers' Minds Toward Healthcare

Posted by Katie Fourney on 12/11/17 9:11 AM

Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.

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Topics: Digital Marketing, Healthcare, Video Marketing

Capture Your Hispanic Audience in These 8 Steps

Posted by Katie Fourney on 12/16/16 11:51 AM

Is your business looking for a new marketing avenue or audience? Tap into the U.S. Hispanic market.

Hispanics are the fastest growing ethnic segment in the United States, expected to grow 163 percent from 2010 to 2050, making up 30 percent of the population. This is seen as one of the last significant growth opportunities in the U.S. Latinos are no longer a sub-segment of the economy, but a prominent player in all aspects of American life.

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Topics: Media, Research, Integrated Marketing, Hispanic Advertising

Freebies Your Radio Rep Won't Tell You About

Posted by Katie Fourney on 10/30/13 11:16 AM

It is no secret that a radio station will try to monetize as much as it can by turning anything you could possibly imagine into a sponsorship.  It is inevitable that something is built to be sold and is not being utilized.  Use this to your advantage.

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