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Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

4 Key Takeaways from 2017 Media Trends

Posted by Kyle Stazzoni on 1/15/18 4:37 PM

As we enter 2018 in earnest, it’s important not to forget the lessons of last year. Examining 2017 trends gives us hints as to where people’s media consumption habits are heading in the future. In order to reach your target audience effectively, it’s important to understand the kinds of media that they’ll be spending most of their time on in 2018.

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Topics: Media, Trending, Streaming Ads, Radio

3 Ways you Can Benefit From an Annual Media Plan

Posted by Katie Fourney on 1/5/18 3:00 PM

Every business wants to do better this year than they did the last.  As we enter 2018, it’s time to start thinking about putting yourself and your business in a position to do so.

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Topics: Media, TV Production, Radio

Capture Your Hispanic Audience in These 8 Steps

Posted by Katie Fourney on 12/16/16 11:51 AM

Is your business looking for a new marketing avenue or audience? Tap into the U.S. Hispanic market.

Hispanics are the fastest growing ethnic segment in the United States, expected to grow 163 percent from 2010 to 2050, making up 30 percent of the population. This is seen as one of the last significant growth opportunities in the U.S. Latinos are no longer a sub-segment of the economy, but a prominent player in all aspects of American life.

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Topics: Media, Research, Integrated Marketing, Hispanic Advertising