Selling vehicles is a tough job, you hear one yes after multiple no’s. Or a couple you thought was interested in a car was only window shopping. Each day takes thick skin and the desire to strive for that yes; you know this, your salespeople know this. However, occasionally your team just can’t seem to bounce back from that no. It’s been a tough week on sales and it’s affecting most of your sales team. You’ve hit a slump at the dealership — they are underperforming and you need to turn that around ASAP. Whether it’s low morale, high turnover, or they’re in need of a refocus on motivation, something needs to change.
If your sales department is experiencing some issues, here are four tips to fix those problems.