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Bright Ideas

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Capture Your Hispanic Audience in These 8 Steps

Posted by Katie Fourney on 12/16/16 11:51 AM

Is your business looking for a new marketing avenue or audience? Tap into the U.S. Hispanic market.

Hispanics are the fastest growing ethnic segment in the United States, expected to grow 163 percent from 2010 to 2050, making up 30 percent of the population. This is seen as one of the last significant growth opportunities in the U.S. Latinos are no longer a sub-segment of the economy, but a prominent player in all aspects of American life.

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Topics: Media, Research, Integrated Marketing, Hispanic Advertising

Repeat It, Believe It: Ad Frequency and Consistency Are Important

Posted by Dan Rutledge on 11/4/16 8:05 AM

You’ve heard the saying, “Too much of anything is bad….” But, what if that’s wrong? What if too much of something is just enough to hook even the most doubtful critics.

 

Below are slogans that have been used over and over and over and over again, and we still haven’t had enough. 

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Topics: Research, Integrated Marketing, Tips From Right Idea