Do you work in the field of home services? You might be aware of how the age of digital marketing is growing, but you may have hesitated on where to go with all of it. We guess that one of your first lines of marketing has been by word of mouth. People tend to hire who they can trust. It’s time to think like your customer.
Google reports that 97% of consumers use the Internet to research price, location, terms, and contractors or providers.
When it comes to home services, you aren’t really selling a product on a shelf. So, you must think differently. Ready or not, Google reports that 97% of consumers use the Internet to research price, location, terms, and contractors or providers. You need some level of mobile presence. With Google Partners, we have learned that today’s buyer is looking for immediacy and high expectations. They are more likely to buy something based on need in the moment rather than loyalty to any specific brand.
We can never say this enough, but if your website isn’t mobile- and user-friendly you will be missing out on business. Let’s say a prospective customer begins a search for your type of service in your area. They click their way through to your website, but then become frustrated because things are hard to read and find. Attention spans run short these days. 86% of users landing on a not mobile-friendly website leave. 67% of those end up going to a competitor. Do you want to lose potential leads? The answer is usually no. Google even has a neat tool to test the mobile-friendliness of your website. We can help you make changes if needed, too.
97% of consumers use the Internet to do their research on home service providers.
Having a mobile-friendly website is a great first step. Now, you need to think like your customers even more. What type of things will they be thinking when they need your service? What keywords will they be typing into the search engine? The more of these keywords you can sprinkle throughout the website, the more likely it will pop up on a basic search for a service in your area. Remember, 97% of consumers use the Internet to do their research on home service providers; so, this is important. Blogs can be a great place to add content with a variety of keywords.
More than 63,000 searches happen on Google every second. Yes, every second. While all those searches may not be for your service, you still want to capitalize on the ones that are searching for you. It is important to first make sure you hold claim to your business listing on Google and update it. When someone searches for a business or service “near me”, business listings pop up. Second, for a little more exposure you can help push your links to the top of the page using geotargeting tools through Google AdWords and retargeting people that have searched for you before.
When people are looking for how to get something done around their house and you have a service to provide, show them you are the people they can trust. Before they can talk to you they need to know you are there. Don’t be afraid to use the tools out there to be found. At Right Idea Media & Creative, we can help