Photo by Bablu bit
Facebook is one of the most visited social platforms for consumers today — with 1.79 billion users — 79% of adults have accounts. That means most, if not all, the consumers you’re trying to reach can be found on Facebook. Facebook presents unrivaled advertising reach and targetability opportunities for your business.
With so many reachable users on Facebook, the ads are a worthwhile investment. Producing a successful Facebook ad boils down to these four components:
In order to fully grasp each of the components, let’s go through an example of each of the 8 types of Facebook ads and analyze them.
Video ads are on the rise in popularity. It’s a chance to place a commercial size video in front of a targeted audience. It’s useful because they are able to reach the consumers that don’t watch TV as well as serve as frequency builders for consumers that see your ads on TV.
Here is an example from Rue La La.
Why is this ad effective?
It has a clear call-to-action — Yes, they say “Start shopping” with a link to their site.
The is one of the simplest and most popular forms of Facebook advertisement and is easily adapted to various audiences. It can be a single image or a collage of images, as long as they’re effective.
Love Your Melon does a great job:
Here’s why it works:
It has a clear call-to-action — The ‘Shop Now’ button is quick and painless.
A.k.a., the multi-product ad. These ads allow a business to showcase multiple different products and/or services within a single ad.
I was recently served this ad from Gordmans:
This ad works, because:
It has a clear call-to-action — There are ‘Show Now’ buttons for each product, and each link leads to the individual products.
Local ads work if your business has a physical location you want to bring foot traffic to. An event or sale going on is a great way to target people within a short distance of your store and encourage them to come on up and see what’s going on.
Cedar Omaha (a local cocktail lounge) is celebrating their first year of business.
This ad caught my eye because:
It has a clear call-to-action — ‘Can’t wait to see you’ means come to our party because it’ll be great!
An offer ad takes out the middleman of going to a website to make the purchase. It’s a discount on a product or service that can be redeemed on Facebook. The buyer’s journey is only one click rather than a few clicks; the quicker consumers get to the purchase page, the more likely they are to buy.
Here’s an example from Jasper’s Market:
It’s great because:
It has a clear call-to-action — The ‘Get Offer’ is clear and easy.
Event ads are a great way to promote events for your business. Typically the consumers that click are directed to the ticket purchase page or RSVP page or wherever leads them to the next step in getting guests there.
There is an event happening locally, NebrasKon, and Ugly Duck has hopped on the train for easy event promotion.
Why is this a good one?
It has a clear call-to-action — Come to Ugly Duck and save $2 if you’re dressed up.
Retargeting ads are ads that follow you across the internet. You search for something on one site and an ad follows you to the next couple pages you browse.
I’ve recently been on the hunt for a new phone case, and the retargeted ads on Facebook have helped me continue this search.
Why is this working?
It has a clear call-to-action — The ‘Shop Now’ buttons are on all the different cases.
Boosted posts are organic posts that later become ads. There are far less limitations on text amount, image size, etc. for boosted posts.
Below is an example of a boosted event post:
This is why it works:
It has a clear call-to-action — They are asking if you’re interested in the event and would like to receive more information. The ‘Interested’ button is simple to click and puts the clicker on a “be notified of more information” list.
Whether your business is big or small, Facebook advertising essentials are the same. An ad is only as good as its visuals. Do it right and you’ll see the customers clicking!
If you need great visual Facebook ads, we’re your crew. Start your creative process with us today.