For colleges and universities wishing to engage potential students online, producing quality video content is becoming increasingly important. A video can be an opportunity to highlight your college’s strengths in an attractive and succinct way.
Why should you add video to your content marketing strategy? That's easy: videos are much more likely to be watched and shared by a greater number of people. In fact, videos outperform text and images combined by over 1,000%. If you want to dip your toes into the exciting world of video marketing, here are a five steps to help you get started.
Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions. Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.
Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.
Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.
I’m sure you don’t need to be reminded, but just in case, videos are all the rage. Videos of all genres, lengths, content, and quality are filling the internet. The bottom line is that consumers love to be in the know and learn new things; they are constantly on the search for information. Unfortunately, they don’t want to read long-winded books, documents, or posts to get that knowledge. Consumers prefer to search for a short video, watch it a time or two, and consider it learned.