<img height="1" width="1" src="https://www.facebook.com/tr?id=1783325511952087&amp;ev=PageView &amp;noscript=1">

Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

How to Use Video Marketing for Higher Education

Posted by Robert Weber on 5/22/18 11:08 AM

For colleges and universities wishing to engage potential students online, producing quality video content is becoming increasingly important. A video can be an opportunity to highlight your college’s strengths in an attractive and succinct way.

Read More

Topics: Higher Education, Video Marketing, Videos, Search Engine Marketing, YouTube

Video Marketing for Business Growth

Posted by Josh Johnson on 4/18/18 12:26 PM

 

Read More

Topics: Videos, TV Production, Digital Marketing, YouTube, Video Marketing

Build a Video Marketing Strategy in 5 Steps

Posted by Andrew Torkelson on 4/4/18 4:24 PM

Why should you add video to your content marketing strategy? That's easy: videos are much more likely to be watched and shared by a greater number of people. In fact, videos outperform text and images combined by over 1,000%. If you want to dip your toes into the exciting world of video marketing, here are a five steps to help you get started.

Read More

Topics: Videos, Video Marketing, YouTube, Social Media

How to Use Video to Drive Action

Posted by Eric Ruesch on 3/14/18 4:55 PM

Read More

Topics: Search Engine Marketing, YouTube, Video Marketing, Mobile Marketing

Digital Marketing is Changing Consumers' Minds Toward Healthcare

Posted by Katie Fourney on 12/11/17 9:11 AM

Healthcare providers, have you adopted a digital marketing strategy yet? 80% of people are looking for healthier lifestyles, and 70% of hospital traffic comes from online searches (Source). If those stats aren’t enough, 156 million people are online right now and in need of health solutions.  Digital marketing is not only changing the healthcare industry and the media landscape, but it's also changing consumers’ attitudes toward healthcare. Be there when they need you.

Read More

Topics: Digital Marketing, Healthcare, Video Marketing

5 Ways to Use Facebook Live for Your Business

Posted by Amanda Logan on 8/30/16 7:00 AM

Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.

Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.

Read More

Topics: Social Media, Online Presence, Facebook, Video Marketing

3 Ways to Integrate Video Into Your Marketing

Posted by Andrew Torkelson on 5/26/16 9:00 AM

I’m sure you don’t need to be reminded, but just in case, videos are all the rage. Videos of all genres, lengths, content, and quality are filling the internet. The bottom line is that consumers love to be in the know and learn new things; they are constantly on the search for information. Unfortunately, they don’t want to read long-winded books, documents, or posts to get that knowledge. Consumers prefer to search for a short video, watch it a time or two, and consider it learned.

Read More

Topics: Social Media, Video Marketing