<img height="1" width="1" src="https://www.facebook.com/tr?id=1783325511952087&amp;ev=PageView &amp;noscript=1">

Bright Ideas

The pursuit of knowledge is a noble quest. Start your journey here.

4 Ways to Prepare Your Health System for Voice Search

Posted by Rennee Trinidad on 3/2/18 1:18 PM

A growing number of Americans are turning to voice search to help them find all kinds of services. People already use this technology to seek health advice - it stands to reason that before long they’ll be using it to find a doctor. We’ve created the following list to help your health system prepare to make this technological leap and stay ahead of the curve.

Read More

Topics: Healthcare, SEO, Online Presence

How To Use Voice Search to Keep Your Business Competitive

Posted by Sam Norland on 2/22/18 4:00 PM

It’s one thing for your business to be one of the options listed by a search engine - but it’s quite another for it be the option selected by a voice search like Alexa or Siri. With people increasingly putting their trust in these types of intelligent services, it’s more important than ever to make sure your business’s website is properly optimized.

Read More

Topics: Online Presence, Local Listings, Digital Marketing

Online Reviews: The New Word of Mouth

Posted by Clark Rutledge on 2/19/18 1:37 PM

Today's consumer values convenience over loyalty. If your business isn't easy to find or highly ranked in searches, customers will just go to your competitors who are. Online reviews will boost your local SEO and build trust and loyalty with your customers.

Read More

Topics: Online Presence, Review Generation, Videos, SEO

Why You Should Embrace Bad Reviews

Posted by Clark Rutledge on 2/2/18 12:00 AM

Even the best of businesses will inevitably find themselves on the receiving end of a bad review. It’s not the end of the world - sometimes, it’s not even your fault. But bad reviews offer the chance to see your business through the eyes of a customer. Here are three steps below to determine what to do when you receive negative feedback.

Read More

Topics: Review Generation, Online Presence

Fix Your Listings & Prevent a Leaky Budget

Posted by Ben Buresh on 1/30/18 8:34 AM

Consumers today turn to online search engines and directories first when researching a business or looking for contact info. When this information is incorrect, businesses stand to lose potential customers. Can your business afford not to correct your online business listings?

Read More

Topics: Local Listings, Online Presence, Videos

Word-of-Mouth is a Pre-cursor to Online Search

Posted by Clark Rutledge on 1/26/18 2:14 PM

 

For most businesses, word-of-mouth coverage plays an important role in marketing strategies. But for your potential customer, a word of recommendation from a family member or friend isn’t the straight path to your business you might imagine it to be.

Read More

Topics: Online Presence, Home Service Professionals, Search Engine Marketing, Local Listings

Mo' Reviews, Mo' Money: Increase Sales Through Positive Reviews

Posted by Emily Wessling on 10/20/16 11:30 AM

Looking for a quick sales booster for your dealership? Last month was a little slow and you need to make up some ground this month? A simple fix is to start generating more online reviews. 90% of customers say their buying decisions are influenced by online reviews.

 

But online reviews are from customers who already made a purchase, we want consumers who are currently looking for a vehicle.

Read More

Topics: Search Engines, SEO, Reputation Management, Review Generation, Online Presence, Automotive

5 Ways to Use Facebook Live for Your Business

Posted by Amanda Logan on 8/30/16 7:00 AM

Facebook Live is the newest update to the Facebook platform. These streaming videos allow anyone to broadcast live from their mobile device to their Facebook Newsfeed — businesses included. It’s basically a chance for companies and brands to video chat with customers. This service was developed to promote video content within Facebook for all users. These live videos have been extremely popular — there has been a massive surge in video content consumption over the past couple years and it keeps growing. Facebook has even modified their algorithm so live videos appear higher in news feeds.

Facebook Live is a huge opportunity for any company looking to capture some of that attention to video. Here are five ways you can put it to use for your business.

Read More

Topics: Social Media, Online Presence, Facebook, Video Marketing

6 Essentials of Local Online Business Listings

Posted by Josh Johnson on 8/8/16 4:00 PM

Do you own or manage a local business that just doesn’t seem to be getting the web traffic you anticipated? This could all be due to your business listing — consistency, location, categories, and more. We are here to help your business be seen online and direct your customers to right place!

Below are six local business listing attributes that are essential to your business's online presence.

Read More

Topics: Social Media, Reputation Management, Online Presence, Local Listings, Search Engines

7 Rules to Managing Online Reviews Effectively

Posted by Josh Johnson on 7/28/16 10:11 AM

I think we can all agree that if online reviews had a reputation, they would be the know-it-alls. They have good information, but it should all be taken with a grain of salt.

Read More

Topics: Social Media, Facebook, Reputation Management, Online Presence